<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
  <channel>
    <title>MacMillan Marketing Group Blog</title>
    <link>http://mmg/blog/</link>
    <description>This is a test of the MMG site blog</description>
    <item>
      <title>Taking a leap for others</title>
      <link>http://www.macmillanmarketing.com/blog/2012/02/03/Taking-a-leap-for-others</link>
      <description>29 Leaps is challenging all of us to help others in February. Great idea!</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 03 Feb 2012 12:37:33 -0500</pubDate>
    </item>
    <item>
      <title>Remember this? It's called handwriting.</title>
      <link>http://www.macmillanmarketing.com/blog/2012/02/03/Remember-this-Its-called-handwriting</link>
      <description>We kick off a month of marketing tips, tricks and techniques with some smart advice from our grandmothers.</description>
      <author>Doug MacMillan</author>
      <category>Tips</category>
      <category> tricks and techniques</category>
      <pubDate>Fri, 03 Feb 2012 11:09:35 -0500</pubDate>
    </item>
    <item>
      <title>Keep teaching inspirational</title>
      <link>http://www.macmillanmarketing.com/blog/2012/02/01/Keep-teaching-inspirational</link>
      <description>Do you teach, lead or supervise? Stay inspired.</description>
      <author>Lisa Simard</author>
      <category>Inspiration</category>
      <pubDate>Wed, 01 Feb 2012 13:56:17 -0500</pubDate>
    </item>
    <item>
      <title>Getting out of the office</title>
      <link>http://www.macmillanmarketing.com/blog/2012/02/01/Getting-out-of-the-office</link>
      <description>Getting creative means getting out of the office from time to time.</description>
      <author>Blake Stevenson</author>
      <category>Inspiration</category>
      <pubDate>Wed, 01 Feb 2012 13:16:10 -0500</pubDate>
    </item>
    <item>
      <title>What inspires me</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/31/What-inspires-me</link>
      <description>Here is the list I came up with on a snowy afternoon.</description>
      <author>Tova Davidson</author>
      <category>Inspiration</category>
      <pubDate>Tue, 31 Jan 2012 10:38:31 -0500</pubDate>
    </item>
    <item>
      <title>Mentors as a means to inspire</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/30/Mentors-as-a-means-to-inspire</link>
      <description>Never underestimate the power of conversation with a mentor.</description>
      <author>Jaime Bickerton</author>
      <category>Inspiration</category>
      <pubDate>Mon, 30 Jan 2012 13:54:41 -0500</pubDate>
    </item>
    <item>
      <title>Guilty pleasure #143: I’m a reality TV competition junkie</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/27/Guilty-pleasure-143-Im-a-reality-TV-competition-junkie</link>
      <description>Canada’s Handyman Challenge contestant Steve Rane is from Guelph!</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 27 Jan 2012 16:02:44 -0500</pubDate>
    </item>
    <item>
      <title>Inspired customer service</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/25/Inspired-customer-service</link>
      <description>Sometimes, the simplest approach is the best.</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <category>Inspiration</category>
      <pubDate>Wed, 25 Jan 2012 15:36:06 -0500</pubDate>
    </item>
    <item>
      <title>Two simple steps to inspiration</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/25/Two-simple-steps-to-inspiration</link>
      <description>Are you giving yourself the time and space to be inspired?</description>
      <author>Natasha Paterson</author>
      <category>Inspiration</category>
      <pubDate>Wed, 25 Jan 2012 11:54:30 -0500</pubDate>
    </item>
    <item>
      <title>Inspiration starts with the client</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/23/Inspiration-starts-with-the-client</link>
      <description>Our best source of inspiration is frequently our clients.</description>
      <author>Stacey McCarthy</author>
      <category>Client Services</category>
      <category>Inspiration</category>
      <pubDate>Mon, 23 Jan 2012 10:43:53 -0500</pubDate>
    </item>
    <item>
      <title>Music to our ears</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/20/Music-to-our-ears</link>
      <description>This week, we salute Community Music, a grassroots effort to bring people together for live music, lively discussion and a hearty bowl of soup.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 20 Jan 2012 14:40:52 -0500</pubDate>
    </item>
    <item>
      <title>Incremental inspiration</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/18/Incremental-inspiration</link>
      <description>What can you learn about inspiration from a maple syrup dispenser?</description>
      <author>John Rockefeller</author>
      <category>Inspiration</category>
      <pubDate>Wed, 18 Jan 2012 14:55:17 -0500</pubDate>
    </item>
    <item>
      <title>Finding inspiration in the little things</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/16/Finding-inspiration-in-the-little-things</link>
      <description>The small things can make a huge difference.</description>
      <author>Diane Cvetich</author>
      <category>Inspiration</category>
      <pubDate>Mon, 16 Jan 2012 14:41:07 -0500</pubDate>
    </item>
    <item>
      <title>A Hero for the Furry Among Us</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/13/A-Hero-for-the-Furry-Among-Us</link>
      <description>Celebrating the heroes who helped grow my family by one.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 13 Jan 2012 15:17:59 -0500</pubDate>
    </item>
    <item>
      <title>Why I'm still here</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/11/Why-Im-still-here</link>
      <description>Our Senior Art Director reflects on why she's spent her career at MMG.</description>
      <author>Stenna Berry</author>
      <category>Design Services</category>
      <category>Inspiration</category>
      <pubDate>Wed, 11 Jan 2012 10:06:51 -0500</pubDate>
    </item>
    <item>
      <title>Gutting it out</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/09/Gutting-it-out</link>
      <description>Inspiration is easy. Turning inspiration into something? That's the hard part.</description>
      <author>Danny Williamson</author>
      <category>Inspiration</category>
      <pubDate>Mon, 09 Jan 2012 10:44:31 -0500</pubDate>
    </item>
    <item>
      <title>An institution</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/06/An-institution</link>
      <description>Lena Sloopka is our hero this week.</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 06 Jan 2012 15:22:41 -0500</pubDate>
    </item>
    <item>
      <title>People watching</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/04/People-watching</link>
      <description>There are a lot of places to look for inspiration. Julie thinks people watching is a great source.</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <category>Inspiration</category>
      <pubDate>Wed, 04 Jan 2012 13:55:44 -0500</pubDate>
    </item>
    <item>
      <title>What inspires us</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/03/What-inspires-us</link>
      <description>This month, our bloggers explore what inspires us professionally.</description>
      <author>Doug MacMillan</author>
      <category>Inspiration</category>
      <pubDate>Tue, 03 Jan 2012 14:29:07 -0500</pubDate>
    </item>
    <item>
      <title>Not giving up</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/23/Not-giving-up</link>
      <description>In this season of giving, the most important gift is hope.</description>
      <author>Danny Williamson</author>
      <category>Giving and Receiving</category>
      <pubDate>Fri, 23 Dec 2011 16:23:45 -0500</pubDate>
    </item>
    <item>
      <title>Take the stress out of gift giving</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/21/Take-the-stress-out-of-gift-giving</link>
      <description>It's a feel good time of the year. We hope.</description>
      <author>Melissa Machmueller</author>
      <category>Giving and Receiving</category>
      <pubDate>Wed, 21 Dec 2011 13:31:10 -0500</pubDate>
    </item>
    <item>
      <title>The Power of Thanks</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/19/The-Power-of-Thanks</link>
      <description>A 'thank you' goes a long way.</description>
      <author>Danny Williamson</author>
      <category>Building relationships</category>
      <category>Giving and Receiving</category>
      <pubDate>Mon, 19 Dec 2011 16:40:51 -0500</pubDate>
    </item>
    <item>
      <title>Why We Should Give</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/16/Why-We-Should-Give</link>
      <description>Why we should give - by Laurel Peleschak</description>
      <author>Guest Blogger</author>
      <category>Everyday heroes</category>
      <category>Giving and Receiving</category>
      <pubDate>Fri, 16 Dec 2011 11:54:03 -0500</pubDate>
    </item>
    <item>
      <title>Giving = Receiving?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/14/Giving-Receiving</link>
      <description>Is giving and receiving the same thing?</description>
      <author>John Rockefeller</author>
      <category>Giving and Receiving</category>
      <category>Web</category>
      <pubDate>Wed, 14 Dec 2011 13:21:47 -0500</pubDate>
    </item>
    <item>
      <title>In the spirit of giving</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/12/In-the-spirit-of-giving</link>
      <description>Here are some ideas of what can be done to give back to your customers and staff, while making a fresh start for your business in 2012.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <category>Giving and Receiving</category>
      <pubDate>Mon, 12 Dec 2011 14:13:08 -0500</pubDate>
    </item>
    <item>
      <title>Parents are unsung school heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/09/Parents-are-unsung-school-heroes</link>
      <description>Parents are unsung all the time, but especially in December.</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 09 Dec 2011 14:17:36 -0500</pubDate>
    </item>
    <item>
      <title>Gift Cards The Perfect Gift, Or maybe not?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/07/Gift-Cards-The-Perfect-Gift-Or-maybe-not</link>
      <description>Gift card or cash bonus?</description>
      <author>Lisa Simard</author>
      <category>Administration</category>
      <category>Corporate Culture</category>
      <category>Finances</category>
      <category>Giving and Receiving</category>
      <pubDate>Wed, 07 Dec 2011 14:46:35 -0500</pubDate>
    </item>
    <item>
      <title>Too much is just too much</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/05/Too-much-is-just-too-much</link>
      <description>Are you in "give me" mode?</description>
      <author>Stacey McCarthy</author>
      <category>Building relationships</category>
      <category>Client Services</category>
      <pubDate>Mon, 05 Dec 2011 16:06:25 -0500</pubDate>
    </item>
    <item>
      <title>Bringing Q to Guelph</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/02/Bringing-Q-to-Guelph</link>
      <description>Let's all support the effort to bring Jian Ghomeshi and Q to Guelph.</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 02 Dec 2011 13:30:44 -0500</pubDate>
    </item>
    <item>
      <title>Giving and Receiving</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/01/Giving-and-Receiving</link>
      <description>Join us as we blog about giving and receiving all December long.</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <category>Giving and Receiving</category>
      <pubDate>Thu, 01 Dec 2011 10:59:45 -0500</pubDate>
    </item>
    <item>
      <title>So, here it is.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/30/So-here-it-is</link>
      <description>Presenting the Waterloo-Wellington Learning Alliance Logo!</description>
      <author>Guest Blogger</author>
      <category>Branding</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Wed, 30 Nov 2011 14:58:31 -0500</pubDate>
    </item>
    <item>
      <title>Soon, it will be out on its own.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/29/Soon-it-will-be-out-on-its-own</link>
      <description>Logos. They grow up so fast.</description>
      <author>Doug MacMillan</author>
      <category>Branding</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Tue, 29 Nov 2011 14:00:36 -0500</pubDate>
    </item>
    <item>
      <title>Grassroots in the digital age helping Attawapiskat</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/25/Grassroots-in-the-digital-age-helping-Attawapiskat</link>
      <description>This Friday, we're using our blog to focus on the dire need in Attawapiskat.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 25 Nov 2011 16:04:28 -0500</pubDate>
    </item>
    <item>
      <title>Evolution of a logo concept</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/24/Evolution-of-a-logo-concept</link>
      <description>We get visual as we look at how design concepts come to life.</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Thu, 24 Nov 2011 11:09:06 -0500</pubDate>
    </item>
    <item>
      <title>Choices, choices, choices</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/21/Choices-choices-choices</link>
      <description>The client saw the logo. They seem pretty happy.</description>
      <author>Guest Blogger</author>
      <category>Volunteer Centre Branding</category>
      <pubDate>Mon, 21 Nov 2011 13:46:23 -0500</pubDate>
    </item>
    <item>
      <title>An Alliance of Heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/18/An-Alliance-of-Heroes</link>
      <description>The members of the Waterloo-Wellington Learning Alliance are our heroes this week.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Fri, 18 Nov 2011 17:22:19 -0500</pubDate>
    </item>
    <item>
      <title>Production and your brand</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/18/Production-and-your-brand</link>
      <description>Everything you ever wanted to know about how different production techniques.</description>
      <author>Natasha Paterson</author>
      <category>Production</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Fri, 18 Nov 2011 09:00:25 -0500</pubDate>
    </item>
    <item>
      <title>The Big Picture</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/17/The-Big-Picture</link>
      <description>Starting out thinking big picture is a Diva Design Do.</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <pubDate>Thu, 17 Nov 2011 15:19:20 -0500</pubDate>
    </item>
    <item>
      <title>Changing directions...</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/16/Changing-directions</link>
      <description>Well... we THOUGHT we had a name!</description>
      <author>Jaime Bickerton</author>
      <category>Branding</category>
      <category>Client Services</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Wed, 16 Nov 2011 11:04:28 -0500</pubDate>
    </item>
    <item>
      <title>Branding on a Budget</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/14/Branding-on-a-Budget</link>
      <description>Branding budgets can grow in a hurry. Here are some tips to keep yours under control.</description>
      <author>Doug MacMillan</author>
      <category>Branding</category>
      <category>Client Services</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Mon, 14 Nov 2011 10:29:53 -0500</pubDate>
    </item>
    <item>
      <title>Creating Concepts</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/11/Creating-Concepts</link>
      <description>We're continuing our branding series by looking at the creative side of things.</description>
      <author>Julie Brown Hallman</author>
      <category>Branding</category>
      <category>Design Services</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Fri, 11 Nov 2011 11:41:06 -0500</pubDate>
    </item>
    <item>
      <title>Everyday Heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/11/Everyday-Heroes</link>
      <description>Today, we're reflecting on our fellow citizens who fought (and continue to fight) for our freedom.</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 11 Nov 2011 11:13:52 -0500</pubDate>
    </item>
    <item>
      <title>The chosen one...</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/10/The-chosen-one</link>
      <description>We've got a name.</description>
      <author>Jaime Bickerton</author>
      <category>Branding</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Thu, 10 Nov 2011 10:34:57 -0500</pubDate>
    </item>
    <item>
      <title>How to build a logo.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/07/How-to-build-a-logo</link>
      <description>Hint: It's a process</description>
      <author>Jaime Bickerton</author>
      <category>Branding</category>
      <category>Client Services</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Mon, 07 Nov 2011 10:17:53 -0500</pubDate>
    </item>
    <item>
      <title>Our Own Master Juggler and Super Hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/04/Our-Own-Master-Juggler-and-Super-Hero</link>
      <description>From time to time, it’s nice to look inward and celebrate a hero from our own ranks.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 04 Nov 2011 16:01:59 -0400</pubDate>
    </item>
    <item>
      <title>Random Acts of Pancakes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/03/Random-Acts-of-Pancakes</link>
      <description>Random Acts of Kindness Day is tomorrow. Come have breakfast. On us.</description>
      <author>Danny Williamson</author>
      <category>Corporate Culture</category>
      <category>Philanthropy</category>
      <pubDate>Thu, 03 Nov 2011 14:12:52 -0400</pubDate>
    </item>
    <item>
      <title>We are in MacMillan’s hands</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/03/We-are-in-MacMillans-hands</link>
      <description>Should our group’s new brand look like a reflection of all our own brands, or something totally different?</description>
      <author>Guest Blogger</author>
      <category>Volunteer Centre Branding</category>
      <pubDate>Thu, 03 Nov 2011 13:17:03 -0400</pubDate>
    </item>
    <item>
      <title>Building a brand: a blow by blow blog</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/01/Building-a-brand-a-blow-by-blow-blog</link>
      <description>This month’s blog posts will diarize an actual case as it unfolds: the development of a brand promoting the combined training programs of a regional network of Volunteer Centres.</description>
      <author>Doug MacMillan</author>
      <category>Branding</category>
      <category>Client Services</category>
      <category>Design Services</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Tue, 01 Nov 2011 09:56:07 -0400</pubDate>
    </item>
    <item>
      <title>It’s important to give staff the stuff that’s hard to hear</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/31/Its-important-to-give-staff-the-stuff-thats-hard-to-hear</link>
      <description>Communicating with employees in good times is important. When the going gets tough, it’s essential.</description>
      <author>Cathy MacMillan</author>
      <category>Administration</category>
      <category>Corporate Culture</category>
      <category>Internal Communication</category>
      <pubDate>Mon, 31 Oct 2011 15:42:00 -0400</pubDate>
    </item>
    <item>
      <title>Heroes building diversity</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/28/Heroes-building-diversity</link>
      <description>Our heroes this week: The Guelph Local Immigration Partnership.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 28 Oct 2011 15:09:58 -0400</pubDate>
    </item>
    <item>
      <title>Put ‘em in a room</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/24/Put-em-in-a-room</link>
      <description>There's still a lot of value in face time.</description>
      <author>Danny Williamson</author>
      <category>Internal Communication</category>
      <pubDate>Mon, 24 Oct 2011 10:40:26 -0400</pubDate>
    </item>
    <item>
      <title>Writing the book on heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/21/Writing-the-book-on-heroes</link>
      <description>For organizing a giant fundraising book sale, the Friends of the Guelph Public Library are our heroes.</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 21 Oct 2011 09:22:03 -0400</pubDate>
    </item>
    <item>
      <title>Employee communication at its best</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/19/Employee-communication-at-its-best</link>
      <description>Internal communication, like any form of communication, should be regular and two-way.</description>
      <author>Caroline Rose</author>
      <category>Internal Communication</category>
      <pubDate>Wed, 19 Oct 2011 11:45:12 -0400</pubDate>
    </item>
    <item>
      <title>Internal communications on the cheap</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/17/Internal-communications-on-the-cheap</link>
      <description>Think internal communication needs to be expensive? Think again.</description>
      <author>Doug MacMillan</author>
      <category>Administration</category>
      <category>Corporate Culture</category>
      <category>Internal Communication</category>
      <pubDate>Mon, 17 Oct 2011 14:30:47 -0400</pubDate>
    </item>
    <item>
      <title>There's nothing random about this hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/14/Theres-nothing-random-about-this-hero</link>
      <description>For spearheading Random Acts of Kindness Day in Guelph, Pauline Curtis is our hero this week.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 14 Oct 2011 14:57:07 -0400</pubDate>
    </item>
    <item>
      <title>Why you should be using a shared calendar.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/12/Why-you-should-be-using-a-shared-calendar</link>
      <description>If you’re not already using a shared calendar – at work and at home – it’s time to make the jump!</description>
      <author>Natasha Paterson</author>
      <category>Internal Communication</category>
      <pubDate>Wed, 12 Oct 2011 11:10:41 -0400</pubDate>
    </item>
    <item>
      <title>The How To of Internal Communications</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/11/The-How-To-of-Internal-Communications</link>
      <description>10 ways to improve your internal communication.</description>
      <author>Tova Davidson</author>
      <category>Internal Communication</category>
      <pubDate>Tue, 11 Oct 2011 12:07:18 -0400</pubDate>
    </item>
    <item>
      <title>Getting the Grade: How to do well by doing good</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/07/Getting-the-Grade-How-to-do-well-by-doing-good</link>
      <description>A guest blog on choosing the right corporate charity by Andrea Olson, Executive Director of the Guelph Community Foundation.</description>
      <author>Guest Blogger</author>
      <category>Corporate Culture</category>
      <category>Guest Post</category>
      <category>Triple Bottom Line</category>
      <pubDate>Fri, 07 Oct 2011 16:43:36 -0400</pubDate>
    </item>
    <item>
      <title>A Pink Hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/07/A-Pink-Hero</link>
      <description>Terry Rendle is our hero this week!</description>
      <author>Jaime Bickerton</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 07 Oct 2011 10:03:47 -0400</pubDate>
    </item>
    <item>
      <title>Internal Branding</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/05/Internal-Branding</link>
      <description>The message you’re putting out internally is important – make it look that way.</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <category>Internal Communication</category>
      <pubDate>Wed, 05 Oct 2011 11:57:38 -0400</pubDate>
    </item>
    <item>
      <title>Are you talking to your most important customer?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/03/Are-you-talking-to-your-most-important-customer</link>
      <description>Hint: It's your employees.</description>
      <author>Doug MacMillan</author>
      <category>Internal Communication</category>
      <pubDate>Mon, 03 Oct 2011 11:49:54 -0400</pubDate>
    </item>
    <item>
      <title>Triple Bottom Line and Corporate Values</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/30/Triple-Bottom-Line-and-Corporate-Values</link>
      <description>The values that guide your organization should shape your Triple Bottom Line decisions.</description>
      <author>Cathy MacMillan</author>
      <category>Triple Bottom Line</category>
      <pubDate>Fri, 30 Sep 2011 16:36:34 -0400</pubDate>
    </item>
    <item>
      <title>Lunchup Guelph</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/30/Lunchup-Guelph</link>
      <description>The Organizers of Lunchup Guelph are this week's Friday Heroes!</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 30 Sep 2011 11:20:22 -0400</pubDate>
    </item>
    <item>
      <title>Show me your yardstick</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/28/Show-me-your-yardstick</link>
      <description>What gets measured, gets done.</description>
      <author>Danny Williamson</author>
      <category>Triple Bottom Line</category>
      <pubDate>Wed, 28 Sep 2011 11:32:01 -0400</pubDate>
    </item>
    <item>
      <title>Three focuses. One bottom line.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/26/Three-focuses-One-bottom-line</link>
      <description>The three pillars of TBL work together, not separately.</description>
      <author>Tova Davidson</author>
      <category>Triple Bottom Line</category>
      <pubDate>Mon, 26 Sep 2011 10:35:35 -0400</pubDate>
    </item>
    <item>
      <title>The Students of the University of Guelph</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/23/The-Students-of-the-University-of-Guelph</link>
      <description>We think the U of G students are a really important part of Guelph.</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 23 Sep 2011 13:52:22 -0400</pubDate>
    </item>
    <item>
      <title>Garage Sale THIS Saturday?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/22/Garage-Sale-THIS-Saturday</link>
      <description>Check your work.</description>
      <author>Stenna Berry</author>
      <category>Other</category>
      <pubDate>Thu, 22 Sep 2011 11:55:27 -0400</pubDate>
    </item>
    <item>
      <title>Learning more about Triple Bottom Line</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/21/Learning-more-about-Triple-Bottom-Line</link>
      <description>Here's a quick guide on how to get more information.</description>
      <author>John Rockefeller</author>
      <category>Triple Bottom Line</category>
      <pubDate>Wed, 21 Sep 2011 15:40:56 -0400</pubDate>
    </item>
    <item>
      <title>Triple what you say? And how?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/19/Triple-what-you-say-And-how</link>
      <description>Here are some ideas to get you started on Triple Bottom Line. Today.</description>
      <author>Stacey McCarthy</author>
      <category>Triple Bottom Line</category>
      <pubDate>Mon, 19 Sep 2011 13:18:37 -0400</pubDate>
    </item>
    <item>
      <title>For blanketing a child with love...</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/16/For-blanketing-a-child-with-love</link>
      <description>Our Heroes this week are Tanya McCuen, Tanya Wigboldus and Tracy Reid.</description>
      <author>Stacey McCarthy</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 16 Sep 2011 11:59:08 -0400</pubDate>
    </item>
    <item>
      <title>Should you use an environmental logo?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/14/Should-you-use-an-environmental-logo</link>
      <description>Does your company tout its green record? Do you walk the walk?</description>
      <author>Caroline Rose</author>
      <category>Triple Bottom Line</category>
      <pubDate>Wed, 14 Sep 2011 14:12:12 -0400</pubDate>
    </item>
    <item>
      <title>Sharing Triple Bottom Line Successes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/12/Sharing-Triple-Bottom-Line-Successes</link>
      <description>Don't be afraid to share your community successes.</description>
      <author>Jaime Bickerton</author>
      <category>Triple Bottom Line</category>
      <pubDate>Mon, 12 Sep 2011 11:44:20 -0400</pubDate>
    </item>
    <item>
      <title>The Anti Bully Hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/09/The-Anti-Bully-Hero</link>
      <description>Thank you to Trellis for continuing to work to make bullying simply a memory for us, and not a reality for our children.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 09 Sep 2011 09:23:23 -0400</pubDate>
    </item>
    <item>
      <title>Taste of Guelph</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/08/Taste-of-Guelph</link>
      <description>Taste of Guelph is coming. We hope to see you there.</description>
      <author>Tova Davidson</author>
      <category>Philanthropy</category>
      <pubDate>Thu, 08 Sep 2011 15:58:13 -0400</pubDate>
    </item>
    <item>
      <title>Teaching Kids Triple Bottom Line</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/07/Teaching-Kids-Triple-Bottom-Line</link>
      <description>It's one way to help them become responsible, well-rounded adults.</description>
      <author>Natasha Paterson</author>
      <category>Triple Bottom Line</category>
      <pubDate>Wed, 07 Sep 2011 14:13:53 -0400</pubDate>
    </item>
    <item>
      <title>Our Intern Rebecca</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/06/Our-Intern-Rebecca</link>
      <description>Our intern Rebecca Biemen is our hero this week.</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Tue, 06 Sep 2011 19:47:07 -0400</pubDate>
    </item>
    <item>
      <title>Triple Bottom Line</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/01/Triple-Bottom-Line</link>
      <description>This month, we're discussing measuring your success by how well you consider People, Profits and Planet.</description>
      <author>Doug MacMillan</author>
      <category>Triple Bottom Line</category>
      <pubDate>Thu, 01 Sep 2011 08:47:11 -0400</pubDate>
    </item>
    <item>
      <title>Face Time has Value</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/31/Face-Time-has-Value</link>
      <description>Relationship building. It is not just important in your personal life but in your business life as well.</description>
      <author>Cathy MacMillan</author>
      <category>Building relationships</category>
      <pubDate>Wed, 31 Aug 2011 09:09:17 -0400</pubDate>
    </item>
    <item>
      <title>Building relationships with volunteers – it’s a win/win</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/29/Building-relationships-with-volunteers-its-a-winwin</link>
      <description>Putting thought and care into building relationships with volunteers is critical.</description>
      <author>Jaime Bickerton</author>
      <category>Building relationships</category>
      <pubDate>Mon, 29 Aug 2011 10:47:29 -0400</pubDate>
    </item>
    <item>
      <title>Looking to be productive?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/26/Looking-to-be-productive</link>
      <description>Try being energetic.</description>
      <author>Tova Davidson</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Fri, 26 Aug 2011 12:59:14 -0400</pubDate>
    </item>
    <item>
      <title>This weekend, take a moment to fill a backpack for a neighbour</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/26/This-weekend-take-a-moment-to-fill-a-backpack-for-a-neighbour</link>
      <description>Pat Bilton is doing her part to help school children in Goderich get back to school. You can help too.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 26 Aug 2011 11:14:16 -0400</pubDate>
    </item>
    <item>
      <title>Build your business with thoughtful employees</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/24/Build-your-business-with-thoughtful-employees</link>
      <description>Empower your employees to go above and beyond because you never know who's watching.</description>
      <author>Stenna Berry</author>
      <category>Building relationships</category>
      <pubDate>Wed, 24 Aug 2011 11:31:14 -0400</pubDate>
    </item>
    <item>
      <title>It's my fault</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/22/Its-my-fault</link>
      <description>You can’t build a relationship if you won’t take responsibility in the bad times.</description>
      <author>Danny Williamson</author>
      <category>Building relationships</category>
      <pubDate>Mon, 22 Aug 2011 10:58:04 -0400</pubDate>
    </item>
    <item>
      <title>Online heroics</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/19/Online-heroics</link>
      <description>This week's hero is Karen McKay.</description>
      <author>Jaime Bickerton</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 19 Aug 2011 09:28:17 -0400</pubDate>
    </item>
    <item>
      <title>How to be a better listener</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/17/How-to-be-a-better-listener</link>
      <description>By listening carefully, we can uncover what the other person really needs and how we can help them with a solution.</description>
      <author>Lisa Simard</author>
      <category>Building relationships</category>
      <pubDate>Wed, 17 Aug 2011 11:51:45 -0400</pubDate>
    </item>
    <item>
      <title>We have a problem</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/15/We-have-a-problem</link>
      <description>Sometimes addressing a problem directly is the best way to deal with it.</description>
      <author>Tova Davidson</author>
      <category>Building relationships</category>
      <pubDate>Mon, 15 Aug 2011 17:04:12 -0400</pubDate>
    </item>
    <item>
      <title>Heroes gone streaking</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/12/Heroes-gone-streaking</link>
      <description>Streaking for a great cause.</description>
      <author>Rebecca Bieman</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 12 Aug 2011 16:33:52 -0400</pubDate>
    </item>
    <item>
      <title>Explaining the rationale behind your design puts everyone on the same page</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/10/Explaining-the-rationale-behind-your-design-puts-everyone-on-the-same-page</link>
      <description>Communicating the "Why" is the key.</description>
      <author>Julie Brown Hallman</author>
      <category>Building relationships</category>
      <pubDate>Wed, 10 Aug 2011 13:56:38 -0400</pubDate>
    </item>
    <item>
      <title>When building relationships, it’s nice to be nice</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/08/When-building-relationships-its-nice-to-be-nice</link>
      <description>Make dealing with you the highlight of someone’s day.</description>
      <author>Stacey McCarthy</author>
      <category>Building relationships</category>
      <pubDate>Mon, 08 Aug 2011 10:30:34 -0400</pubDate>
    </item>
    <item>
      <title>People for Good is a heroic idea</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/05/People-for-Good-is-a-heroic-idea</link>
      <description>Mark Sherman and Zak Mroueh of People for Good are our weekly heroes.</description>
      <author>Diane Cvetich</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 05 Aug 2011 09:32:44 -0400</pubDate>
    </item>
    <item>
      <title>Go the extra mile</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/04/Go-the-extra-mile</link>
      <description>A little bit extra makes all the difference.</description>
      <author>Danny Williamson</author>
      <category>Building relationships</category>
      <pubDate>Thu, 04 Aug 2011 14:40:16 -0400</pubDate>
    </item>
    <item>
      <title>Relationship building tips</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/03/Relationship-building-tips</link>
      <description>Six tips to get more out of your relationships</description>
      <author>Caroline Rose</author>
      <category>Building relationships</category>
      <pubDate>Wed, 03 Aug 2011 15:49:25 -0400</pubDate>
    </item>
    <item>
      <title>How common is courtesy in business?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/02/How-common-is-courtesy-in-business</link>
      <description>This month is all about relationships.</description>
      <author>Doug MacMillan</author>
      <category>Building relationships</category>
      <pubDate>Tue, 02 Aug 2011 13:17:53 -0400</pubDate>
    </item>
    <item>
      <title>Ambassador Marketing</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/02/Ambassador-Marketing</link>
      <description>Your employees are part of your marketing.</description>
      <author>Cathy MacMillan</author>
      <category>Administration</category>
      <category>Corporate Culture</category>
      <category>HR</category>
      <category>Smart marketing</category>
      <pubDate>Tue, 02 Aug 2011 11:35:55 -0400</pubDate>
    </item>
    <item>
      <title>Our hero post goes to the dogs</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/29/Our-hero-post-goes-to-the-dogs</link>
      <description>Does your office allow pets? We suggest you try it.</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 29 Jul 2011 13:16:46 -0400</pubDate>
    </item>
    <item>
      <title>Questions to ask when you commission a website</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/27/Questions-to-ask-when-you-commission-a-website</link>
      <description>You'll get more from your website if you know what you want in advance.</description>
      <author>John Rockefeller</author>
      <category>Smart marketing</category>
      <category>Web</category>
      <pubDate>Wed, 27 Jul 2011 09:22:13 -0400</pubDate>
    </item>
    <item>
      <title>Social media, takeout and why engaging your audience is a really smart idea</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/25/Social-media-takeout-and-why-engaging-your-audience-is-a-really-smart-idea</link>
      <description>A little bit of connection goes a long way.</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <category>Smart marketing</category>
      <pubDate>Mon, 25 Jul 2011 11:07:02 -0400</pubDate>
    </item>
    <item>
      <title>The heroes of the Guelph Food Bank</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/22/The-heroes-of-the-Guelph-Food-Bank</link>
      <description>This week our heroes are Marilyn Worobec and her team at the Guelph Food Bank.</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <category>Philanthropy</category>
      <pubDate>Fri, 22 Jul 2011 11:28:44 -0400</pubDate>
    </item>
    <item>
      <title>Is your design a mullet?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/20/Is-your-design-a-mullet</link>
      <description>Knowing what you want and focusing on it leads to smart design.</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <category>Smart marketing</category>
      <pubDate>Wed, 20 Jul 2011 14:10:15 -0400</pubDate>
    </item>
    <item>
      <title>A leap of faith...</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/18/A-leap-of-faith</link>
      <description>Don't be afraid to take a risk once in awhile.</description>
      <author>Jaime Bickerton</author>
      <category>Smart marketing</category>
      <pubDate>Mon, 18 Jul 2011 10:12:18 -0400</pubDate>
    </item>
    <item>
      <title>An Unsung Canadian Hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/15/An-Unsung-Canadian-Hero</link>
      <description>Dave Sopha is our hero this week.</description>
      <author>Caroline Rose</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 15 Jul 2011 09:42:37 -0400</pubDate>
    </item>
    <item>
      <title>How would you like your graphic design?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/13/How-would-you-like-your-graphic-design</link>
      <description>Great design doesn't have to be expensive design.</description>
      <author>Blake Stevenson</author>
      <category>Design Services</category>
      <category>Smart marketing</category>
      <pubDate>Wed, 13 Jul 2011 15:12:00 -0400</pubDate>
    </item>
    <item>
      <title>Copy or design? Where should you spend your marketing dollars?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/11/Copy-or-design-Where-should-you-spend-your-marketing-dollars</link>
      <description>The eternal marketing struggle.</description>
      <author>Stacey McCarthy</author>
      <category>Client Services</category>
      <category>Design Services</category>
      <category>Smart marketing</category>
      <pubDate>Mon, 11 Jul 2011 11:51:35 -0400</pubDate>
    </item>
    <item>
      <title>A community of heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/07/A-community-of-heroes</link>
      <description>Thank you for helping us help the Guelph Food Bank!</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Thu, 07 Jul 2011 22:05:47 -0400</pubDate>
    </item>
    <item>
      <title>Your choices reveal your priorities</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/06/Your-choices-reveal-your-priorities</link>
      <description>Life is all about choices.</description>
      <author>Natasha Paterson</author>
      <category>Smart marketing</category>
      <pubDate>Wed, 06 Jul 2011 13:52:19 -0400</pubDate>
    </item>
    <item>
      <title>A year at MacMillan</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/05/A-year-at-MacMillan</link>
      <description>It's hard to believe I've worked here a year.</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <category>Corporate Culture</category>
      <category>Lists</category>
      <pubDate>Tue, 05 Jul 2011 11:12:09 -0400</pubDate>
    </item>
    <item>
      <title>Making smart marketing choices</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/04/Making-smart-marketing-choices</link>
      <description>We're kicking off a month of tips on getting the most out of your marketing.</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <category>Smart marketing</category>
      <pubDate>Mon, 04 Jul 2011 11:03:29 -0400</pubDate>
    </item>
    <item>
      <title>Being a Good Boss is Good for Business</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/30/Being-a-Good-Boss-is-Good-for-Business</link>
      <description>Cathy wraps up our month of lists with five great tips on how to make your employees happy.</description>
      <author>Cathy MacMillan</author>
      <category>Corporate Culture</category>
      <category>Lists</category>
      <pubDate>Thu, 30 Jun 2011 12:35:54 -0400</pubDate>
    </item>
    <item>
      <title>Richard Branson gives ... 15 small business lessons</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/28/Richard-Branson-gives-15-small-business-lessons</link>
      <description>Neat ideas from a business pro.</description>
      <author>Tova Davidson</author>
      <category>Corporate Culture</category>
      <category>Lists</category>
      <pubDate>Tue, 28 Jun 2011 15:53:03 -0400</pubDate>
    </item>
    <item>
      <title>Who to follow?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/27/Who-to-follow</link>
      <description>Twitter is only as useful as the people you follow. Here are some can't miss follows.</description>
      <author>Tova Davidson</author>
      <category>Lists</category>
      <pubDate>Mon, 27 Jun 2011 15:03:34 -0400</pubDate>
    </item>
    <item>
      <title>A hero in our office</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/24/A-hero-in-our-office</link>
      <description>Today we didn’t need to look far to find our everyday hero.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 24 Jun 2011 10:03:27 -0400</pubDate>
    </item>
    <item>
      <title>The power of partnerships</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/23/The-power-of-partnerships</link>
      <description>Working together works. Even for competitors.</description>
      <author>Jaime Bickerton</author>
      <category>Other</category>
      <category>Strategic thinking</category>
      <pubDate>Thu, 23 Jun 2011 15:26:42 -0400</pubDate>
    </item>
    <item>
      <title>Design Dos and Don’ts</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/22/Design-Dos-and-Donts</link>
      <description>Please keep these design tips in mind. We're begging you.</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <category>Lists</category>
      <pubDate>Wed, 22 Jun 2011 10:52:17 -0400</pubDate>
    </item>
    <item>
      <title>It’s not a question of whether to give, just a question of how</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/20/Its-not-a-question-of-whether-to-give-just-a-question-of-how</link>
      <description>Doing good is good for business, but you need to decide what and how you are going to do it.</description>
      <author>Doug MacMillan</author>
      <category>Corporate Culture</category>
      <category>Lists</category>
      <category>Philanthropy</category>
      <pubDate>Mon, 20 Jun 2011 11:45:00 -0400</pubDate>
    </item>
    <item>
      <title>Making the most of social media, one tweet at a time</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/17/Making-the-most-of-social-media-one-tweet-at-a-time</link>
      <description>Practice better tweeting.</description>
      <author>Tova Davidson</author>
      <category>Lists</category>
      <pubDate>Fri, 17 Jun 2011 11:53:49 -0400</pubDate>
    </item>
    <item>
      <title>Little heroes, big hearts</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/17/Little-heroes-big-hearts</link>
      <description>This week, we're saluting Kids are Heroes.</description>
      <author>Jaime Bickerton</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 17 Jun 2011 09:07:39 -0400</pubDate>
    </item>
    <item>
      <title>10 reasons you should be writing a corporate blog</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/16/10-reasons-you-should-be-writing-a-corporate-blog</link>
      <description>Spoiler: it can help you build your business.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <category>Corporate Culture</category>
      <category>Lists</category>
      <pubDate>Thu, 16 Jun 2011 10:20:22 -0400</pubDate>
    </item>
    <item>
      <title>Better email marketing</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/15/Better-email-marketing</link>
      <description>A quick-how to guide on getting the most out of e-marketing.</description>
      <author>Caroline Rose</author>
      <category>Administration</category>
      <category>Client Services</category>
      <category>Lists</category>
      <category>Web</category>
      <pubDate>Wed, 15 Jun 2011 09:04:35 -0400</pubDate>
    </item>
    <item>
      <title>Email smarter</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/14/Email-smarter</link>
      <description>Are you a smart emailer? Are you sure?</description>
      <author>Jaime Bickerton</author>
      <category>Client Services</category>
      <category>Lists</category>
      <pubDate>Tue, 14 Jun 2011 13:43:12 -0400</pubDate>
    </item>
    <item>
      <title>How to write a better subject line</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/13/How-to-write-a-better-subject-line</link>
      <description>When it comes to subject lines, you want to get it right the first time.</description>
      <author>Caroline Rose</author>
      <category>Client Services</category>
      <category>Lists</category>
      <pubDate>Mon, 13 Jun 2011 13:42:40 -0400</pubDate>
    </item>
    <item>
      <title>It's your turn to be the hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/10/Its-your-turn-to-be-the-hero</link>
      <description>The Guelph Food Bank needs our help!</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 10 Jun 2011 09:55:18 -0400</pubDate>
    </item>
    <item>
      <title>5 tips to create a better work/life balance</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/09/5-tips-to-create-a-better-worklife-balance</link>
      <description>Some simple tips to make the most of your time at work and home.</description>
      <author>Natasha Paterson</author>
      <category>Corporate Culture</category>
      <category>Lists</category>
      <pubDate>Thu, 09 Jun 2011 11:02:31 -0400</pubDate>
    </item>
    <item>
      <title>What makes your business go?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/08/What-makes-your-business-go</link>
      <description>Sometimes it pays to stop and smell the...bigger picture.</description>
      <author>Danny Williamson</author>
      <category>Lists</category>
      <pubDate>Wed, 08 Jun 2011 14:11:23 -0400</pubDate>
    </item>
    <item>
      <title>Get medieval on your ....</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/07/Get-medieval-on-your-</link>
      <description>Work life balance shouldn't be window dressing.</description>
      <author>Tova Davidson</author>
      <category>Corporate Culture</category>
      <pubDate>Tue, 07 Jun 2011 10:39:43 -0400</pubDate>
    </item>
    <item>
      <title>10 ways to manage your marketing moola</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/06/10-ways-to-manage-your-marketing-moola</link>
      <description>Budgets don’t bite, but nor do they stretch into oblivion.</description>
      <author>Stacey McCarthy</author>
      <category>Administration</category>
      <category>Client Services</category>
      <category>Lists</category>
      <pubDate>Mon, 06 Jun 2011 15:22:35 -0400</pubDate>
    </item>
    <item>
      <title>An educating hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/03/An-educating-hero</link>
      <description>For teaching outside the box, Andrea Higgins is our hero this week.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 03 Jun 2011 10:38:14 -0400</pubDate>
    </item>
    <item>
      <title>Check it twice!</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/02/Check-it-twice</link>
      <description>Careful proofreading is a must. Seriously.</description>
      <author>Caroline Rose</author>
      <category>Lists</category>
      <pubDate>Thu, 02 Jun 2011 09:22:59 -0400</pubDate>
    </item>
    <item>
      <title>Want them to love it? List it!</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/01/Want-them-to-love-it-List-it</link>
      <description>This month, we're talking lists!</description>
      <author>Doug MacMillan</author>
      <category>Lists</category>
      <pubDate>Wed, 01 Jun 2011 13:12:41 -0400</pubDate>
    </item>
    <item>
      <title>Change is Good</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/31/Change-is-Good</link>
      <description>You've got to look at the big picture.</description>
      <author>Cathy MacMillan</author>
      <category>Corporate Culture</category>
      <category>Finances</category>
      <category>Managing change</category>
      <pubDate>Tue, 31 May 2011 10:40:43 -0400</pubDate>
    </item>
    <item>
      <title>One little thing</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/30/One-little-thing</link>
      <description>We've been talking about change all month. Time to put your money where your mouth is.</description>
      <author>Tova Davidson</author>
      <category>Managing change</category>
      <pubDate>Mon, 30 May 2011 15:29:31 -0400</pubDate>
    </item>
    <item>
      <title>A hero of historic proportions</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/27/A-hero-of-historic-proportions</link>
      <description>This week's hero is our own Caroline Rose.</description>
      <author>Jaime Bickerton</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 27 May 2011 07:14:04 -0400</pubDate>
    </item>
    <item>
      <title>The more things change...</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/25/The-more-things-change</link>
      <description>Some things change. Some don't. It's figuring out what's important that matters</description>
      <author>Danny Williamson</author>
      <category>Managing change</category>
      <pubDate>Wed, 25 May 2011 09:33:10 -0400</pubDate>
    </item>
    <item>
      <title>Embracing the unexpected</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/24/Embracing-the-unexpected</link>
      <description>Some change you don't see coming. You still have to deal with it.</description>
      <author>Danny Williamson</author>
      <category>Corporate Culture</category>
      <category>Managing change</category>
      <pubDate>Tue, 24 May 2011 08:52:15 -0400</pubDate>
    </item>
    <item>
      <title>Heroes taking a walk in the park</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/20/Heroes-taking-a-walk-in-the-park</link>
      <description>For their truly inspiring work for Sick Kids, Rob and Wendy Durigon are our heroes.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 20 May 2011 11:57:57 -0400</pubDate>
    </item>
    <item>
      <title>Communicating change</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/18/Communicating-change</link>
      <description>Change can be scary - even when it will improve things. Communication can make the difference between people being receptive or resistant.</description>
      <author>Natasha Paterson</author>
      <category>Administration</category>
      <category>Managing change</category>
      <pubDate>Wed, 18 May 2011 11:13:23 -0400</pubDate>
    </item>
    <item>
      <title>Keep the ball rolling</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/16/Keep-the-ball-rolling</link>
      <description>Planning a change? Make a plan to sustain it.</description>
      <author>Jaime Bickerton</author>
      <category>Administration</category>
      <category>Managing change</category>
      <pubDate>Mon, 16 May 2011 10:07:10 -0400</pubDate>
    </item>
    <item>
      <title>An IT hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/13/An-IT-hero</link>
      <description>Brydon Gilliss is our hero this week.</description>
      <author>Jeremy Cook</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 13 May 2011 08:02:36 -0400</pubDate>
    </item>
    <item>
      <title>Let's get uncomfortable</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/12/Lets-get-uncomfortable</link>
      <description>Being uncomfortable is a good thing. Who's helping you get there?</description>
      <author>Tova Davidson</author>
      <category>Corporate Culture</category>
      <category>Other</category>
      <pubDate>Thu, 12 May 2011 13:32:45 -0400</pubDate>
    </item>
    <item>
      <title>Resistance is futile</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/11/Resistance-is-futile</link>
      <description>It seems like things are changing at warp speed. Approach change with baby steps.</description>
      <author>Stenna Berry</author>
      <category>Managing change</category>
      <pubDate>Wed, 11 May 2011 08:48:03 -0400</pubDate>
    </item>
    <item>
      <title>Change: What's in it for me?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/09/Change-Whats-in-it-for-me</link>
      <description>Making a change? Getting buy-in is all about communicating benefits.</description>
      <author>Tova Davidson</author>
      <category>Managing change</category>
      <pubDate>Mon, 09 May 2011 11:23:32 -0400</pubDate>
    </item>
    <item>
      <title>Green Heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/06/Green-Heroes</link>
      <description>Our heroes this week are Ingrid von Cube and her team at Appetizingly Yours.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 06 May 2011 13:19:50 -0400</pubDate>
    </item>
    <item>
      <title>Personal Resilience</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/05/Personal-Resilience</link>
      <description>This week is Mental Health Week. Here are a couple of tips each of us can use to build resilience to deal with change.</description>
      <author>Diane Cvetich</author>
      <category>Managing change</category>
      <pubDate>Thu, 05 May 2011 10:52:17 -0400</pubDate>
    </item>
    <item>
      <title>It's Election Day</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/02/Its-Election-Day</link>
      <description>Go vote. And take your kids.</description>
      <author>Tova Davidson</author>
      <category>Other</category>
      <pubDate>Mon, 02 May 2011 16:00:40 -0400</pubDate>
    </item>
    <item>
      <title>Managing change</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/02/Managing-change</link>
      <description>This month, the MMG blog focuses on managing change.</description>
      <author>Doug MacMillan</author>
      <category>Administration</category>
      <category>Corporate Culture</category>
      <category>Managing change</category>
      <pubDate>Mon, 02 May 2011 14:55:06 -0400</pubDate>
    </item>
    <item>
      <title>It Takes Time to be Strategic</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/29/It-Takes-Time-to-be-Strategic</link>
      <description>You can't be strategic if you don't have time to recharge your batteries.</description>
      <author>Cathy MacMillan</author>
      <category>Administration</category>
      <category>Corporate Culture</category>
      <category>HR</category>
      <pubDate>Fri, 29 Apr 2011 16:21:42 -0400</pubDate>
    </item>
    <item>
      <title>120 heroes opening doors</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/29/120-heroes-opening-doors</link>
      <description>Our heroes this week are the organizers and volunteers of Doors Open Guelph.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 29 Apr 2011 09:36:05 -0400</pubDate>
    </item>
    <item>
      <title>The strategy behind design choices</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/27/The-strategy-behind-design-choices</link>
      <description>Smart design is smart not because it’s interesting, but because it’s strategic.</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <category>Strategic thinking</category>
      <pubDate>Wed, 27 Apr 2011 10:39:53 -0400</pubDate>
    </item>
    <item>
      <title>QR codes go mainstream</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/26/QR-codes-go-mainstream</link>
      <description>They are here, they are square and they will be everywhere!</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <category>Web</category>
      <pubDate>Tue, 26 Apr 2011 09:55:42 -0400</pubDate>
    </item>
    <item>
      <title>What is strategic thinking?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/25/What-is-strategic-thinking</link>
      <description>It's simple.</description>
      <author>Tova Davidson</author>
      <category>Strategic thinking</category>
      <pubDate>Mon, 25 Apr 2011 10:53:22 -0400</pubDate>
    </item>
    <item>
      <title>Heroes getting out the vote</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/22/Heroes-getting-out-the-vote</link>
      <description>Yvonne Su and Gracen Johnson are our heroes this week.</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 22 Apr 2011 19:45:33 -0400</pubDate>
    </item>
    <item>
      <title>Earth Day</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/21/Earth-Day</link>
      <description>What are you doing for Earth Day?</description>
      <author>Tova Davidson</author>
      <category>Corporate Culture</category>
      <pubDate>Thu, 21 Apr 2011 11:05:42 -0400</pubDate>
    </item>
    <item>
      <title>Strategic stumbling</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/20/Strategic-stumbling</link>
      <description>Be strategic out there. Always be looking for your next source of inspiration.</description>
      <author>Blake Stevenson</author>
      <category>Design Services</category>
      <category>Strategic thinking</category>
      <pubDate>Wed, 20 Apr 2011 17:08:14 -0400</pubDate>
    </item>
    <item>
      <title>If you value your organization, make it your mission to define your vision.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/18/If-you-value-your-organization-make-it-your-mission-to-define-your-vision</link>
      <description>Vision, mission, values. Three little words that mean a lot.</description>
      <author>Jaime Bickerton</author>
      <category>Corporate Culture</category>
      <category>Strategic thinking</category>
      <pubDate>Mon, 18 Apr 2011 09:51:53 -0400</pubDate>
    </item>
    <item>
      <title>Want your strategy to succeed? Share it.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/15/Want-your-strategy-to-succeed-Share-it</link>
      <description>Sharing your strategy makes it real.</description>
      <author>Danny Williamson</author>
      <category>Strategic thinking</category>
      <pubDate>Fri, 15 Apr 2011 16:34:50 -0400</pubDate>
    </item>
    <item>
      <title>A strategic hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/15/A-strategic-hero</link>
      <description>Deb McPhedran is our hero this week!</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 15 Apr 2011 10:37:23 -0400</pubDate>
    </item>
    <item>
      <title>A good strategic move</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/13/A-good-strategic-move</link>
      <description>Need some fresh strategic thinking? Share your challenges with others.</description>
      <author>Caroline Rose</author>
      <category>Strategic thinking</category>
      <pubDate>Wed, 13 Apr 2011 11:29:05 -0400</pubDate>
    </item>
    <item>
      <title>Time for a corporate bucket list?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/11/Time-for-a-corporate-bucket-list</link>
      <description>What's on yours?</description>
      <author>Danny Williamson</author>
      <category>Strategic thinking</category>
      <pubDate>Mon, 11 Apr 2011 10:44:38 -0400</pubDate>
    </item>
    <item>
      <title>All it takes is a spark...</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/08/All-it-takes-is-a-spark</link>
      <description>Gayle Valeriote is this week's everyday hero.</description>
      <author>Jaime Bickerton</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 08 Apr 2011 11:06:43 -0400</pubDate>
    </item>
    <item>
      <title>How successful people think</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/06/How-successful-people-think</link>
      <description>Good thinkers are always in demand.</description>
      <author>Natasha Paterson</author>
      <category>Strategic thinking</category>
      <pubDate>Wed, 06 Apr 2011 11:48:47 -0400</pubDate>
    </item>
    <item>
      <title>Processes and Productivity – finding the balance</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/05/Processes-and-Productivity-finding-the-balance</link>
      <description>What is it about getting a job done that makes us want to develop processes and procedures?</description>
      <author>Tova Davidson</author>
      <category>Strategic thinking</category>
      <pubDate>Tue, 05 Apr 2011 17:02:41 -0400</pubDate>
    </item>
    <item>
      <title>A hero for Africa</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/01/A-hero-for-Africa</link>
      <description>Our hero this week is Alison Fraser for her commitment to education in Africa.</description>
      <author>Lisa Simard</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 01 Apr 2011 14:42:00 -0400</pubDate>
    </item>
    <item>
      <title>"Fresh, Focused Solutions."</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/01/Fresh-Focused-Solutions</link>
      <description>April is all about thinking strategically.</description>
      <author>Doug MacMillan</author>
      <category>Strategic thinking</category>
      <pubDate>Fri, 01 Apr 2011 11:55:42 -0400</pubDate>
    </item>
    <item>
      <title>Keeping your skills current helps you stay creative</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/31/Keeping-your-skills-current-helps-you-stay-creative</link>
      <description>Technologies are moving and changing so that what is regarded as cutting edge today often becomes stale very quickly. In order to develop creative websites, developers must have up-to-date skills.</description>
      <author>Jeremy Cook</author>
      <category>Web</category>
      <pubDate>Thu, 31 Mar 2011 17:05:48 -0400</pubDate>
    </item>
    <item>
      <title>Fostering creativity through teambuilding</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/31/Fostering-creativity-through-teambuilding</link>
      <description>How creative are you when you are unhappy or in a bad mood? What happens if your whole team is feeling this way?</description>
      <author>Cathy MacMillan</author>
      <category>Corporate Culture</category>
      <category>Sharpening your creative edge</category>
      <pubDate>Thu, 31 Mar 2011 11:13:12 -0400</pubDate>
    </item>
    <item>
      <title>Stuck in a Rut? Time for a Road Trip.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/30/Stuck-in-a-Rut-Time-for-a-Road-Trip</link>
      <description>We all must nurture creative thought processes even when it’s difficult.</description>
      <author>Diane Cvetich</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Wed, 30 Mar 2011 08:41:02 -0400</pubDate>
    </item>
    <item>
      <title>More creative or more of the same?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/29/More-creative-or-more-of-the-same</link>
      <description>Do exactly what you did last time and tweak it, ever so slightly.</description>
      <author>Danny Williamson</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Tue, 29 Mar 2011 09:39:09 -0400</pubDate>
    </item>
    <item>
      <title>To sketch or not to sketch</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/28/To-sketch-or-not-to-sketch</link>
      <description>In today's electronic world, there's much to be said for the act of putting pen to paper.</description>
      <author>Stacey McCarthy</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Mon, 28 Mar 2011 14:09:50 -0400</pubDate>
    </item>
    <item>
      <title>Hero for Haiti</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/25/Hero-for-Haiti</link>
      <description>Our hero this week is Phil McCulloch.</description>
      <author>Natasha Paterson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 25 Mar 2011 14:24:14 -0400</pubDate>
    </item>
    <item>
      <title>What does it mean to be creative?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/21/What-does-it-mean-to-be-creative</link>
      <description>How would you describe a creative individual? If you’ve ever said, “I’m not creative” you may be short-changing yourself.</description>
      <author>Jaime Bickerton</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Mon, 21 Mar 2011 14:00:40 -0400</pubDate>
    </item>
    <item>
      <title>Making giving back a goal!</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/18/Making-giving-back-a-goal</link>
      <description>Tyler Carroll of the Guelph Storm is this week’s MacMillan everyday hero.</description>
      <author>Jaime Bickerton</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 18 Mar 2011 14:36:06 -0400</pubDate>
    </item>
    <item>
      <title>Look, listen and go bananas</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/16/Look-listen-and-go-bananas</link>
      <description>Trying to conjure up the next BIG IDEA? It can be daunting, but ultimately rewarding.</description>
      <author>Stenna Berry</author>
      <category>Design Services</category>
      <category>Sharpening your creative edge</category>
      <pubDate>Wed, 16 Mar 2011 16:43:19 -0400</pubDate>
    </item>
    <item>
      <title>Is expectation hampering creativity</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/14/Is-expectation-hampering-creativity</link>
      <description>Today, we live in a world of the immediate. Is this making us less creative or has modern technology freed us to be more creative?</description>
      <author>Tova Davidson</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Mon, 14 Mar 2011 10:15:53 -0400</pubDate>
    </item>
    <item>
      <title>Heroes going the distance to help</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/11/Heroes-going-the-distance-to-help</link>
      <description>This week, we salute Donna Mair and Cathy Miller for their commitment to helping those in need far from home.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 11 Mar 2011 14:04:46 -0500</pubDate>
    </item>
    <item>
      <title>Express yourself</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/09/Express-yourself</link>
      <description>We all have a creative side. The challenge is finding a way to express it.</description>
      <author>Caroline Rose</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Wed, 09 Mar 2011 10:21:52 -0500</pubDate>
    </item>
    <item>
      <title>Get it right, would ya?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/08/Get-it-right-would-ya</link>
      <description>Pay attention to the details. Oh, and get them right too. Please.</description>
      <author>Jaime Bickerton</author>
      <category>Client Services</category>
      <pubDate>Tue, 08 Mar 2011 11:09:34 -0500</pubDate>
    </item>
    <item>
      <title>Breaking a creative block</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/07/Breaking-a-creative-block</link>
      <description>Here are five tricks that might help you break your creative gridlock.</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <category>Sharpening your creative edge</category>
      <pubDate>Mon, 07 Mar 2011 13:23:03 -0500</pubDate>
    </item>
    <item>
      <title>Heroes who fill hungry bellies</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/04/Heroes-who-fill-hungry-bellies</link>
      <description>This week we salute the organizers of Live Free Day!</description>
      <author>Danny Williamson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 04 Mar 2011 16:59:11 -0500</pubDate>
    </item>
    <item>
      <title>In designers we trust</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/03/In-designers-we-trust</link>
      <description>Sometimes, you just need to trust the designer.</description>
      <author>Blake Stevenson</author>
      <category>Design Services</category>
      <pubDate>Thu, 03 Mar 2011 12:06:06 -0500</pubDate>
    </item>
    <item>
      <title>Sharpening your creative edge</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/02/Sharpening-your-creative-edge</link>
      <description>Bold creativity gets awards. Strategic creativity gets results.</description>
      <author>Doug MacMillan</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Wed, 02 Mar 2011 11:12:09 -0500</pubDate>
    </item>
    <item>
      <title>Thanks</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/28/Thanks</link>
      <description>A simple thanks. It’s amazing what it can do.</description>
      <author>Cathy MacMillan</author>
      <category>Administration</category>
      <category>Corporate Culture</category>
      <pubDate>Mon, 28 Feb 2011 13:21:49 -0500</pubDate>
    </item>
    <item>
      <title>Giving our staff due props</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/28/Giving-our-staff-due-props</link>
      <description>Soliciting feedback from our colleagues is as important as input from our customers.</description>
      <author>Jaime Bickerton</author>
      <category>Corporate Culture</category>
      <pubDate>Mon, 28 Feb 2011 10:24:41 -0500</pubDate>
    </item>
    <item>
      <title>Heroics that challenge our expectations</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/25/Heroics-that-challenge-our-expectations</link>
      <description>Our hero this week is Rebecca Morrison for terrific writing that challenges our expectations.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 25 Feb 2011 09:53:28 -0500</pubDate>
    </item>
    <item>
      <title>Being a good boss is good for business</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/24/Being-a-good-boss-is-good-for-business</link>
      <description>Doug and Cathy share tips on why being a good boss also makes good business sense.</description>
      <author>Danny Williamson</author>
      <category>Administration</category>
      <category>HR</category>
      <pubDate>Thu, 24 Feb 2011 16:02:48 -0500</pubDate>
    </item>
    <item>
      <title>Growing conversations with blog posts</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/23/Growing-conversations-with-blog-posts</link>
      <description>It's all about adding value.</description>
      <author>Lisa Simard</author>
      <category>Client Services</category>
      <pubDate>Wed, 23 Feb 2011 14:08:43 -0500</pubDate>
    </item>
    <item>
      <title>Are you doing anything with your feedback?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/22/Are-you-doing-anything-with-your-feedback</link>
      <description>You asked for feedback and you got it. Now what do you do with it?</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <pubDate>Tue, 22 Feb 2011 16:34:37 -0500</pubDate>
    </item>
    <item>
      <title>Let's hear it for being uncomfortable</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/22/Lets-hear-it-for-being-uncomfortable</link>
      <description>Push yourself. Re-wire your brain. Grow.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Tue, 22 Feb 2011 14:38:28 -0500</pubDate>
    </item>
    <item>
      <title>Dedication at its best</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/18/Dedication-at-its-best</link>
      <description>This week's hero is Steve Friesen for all the work he's done with Raise the Bar.</description>
      <author>Caroline Rose</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 18 Feb 2011 13:30:38 -0500</pubDate>
    </item>
    <item>
      <title>How much customer engagement do you need?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/17/How-much-customer-engagement-do-you-need</link>
      <description>Can too much customer feedback handcuff innovation and stifle creativity?</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <pubDate>Thu, 17 Feb 2011 14:28:28 -0500</pubDate>
    </item>
    <item>
      <title>Keeping it real</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/17/Keeping-it-real</link>
      <description>In marketing, as in life, an honest expression of fact or opinion can be like a breath of fresh air.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Thu, 17 Feb 2011 09:19:34 -0500</pubDate>
    </item>
    <item>
      <title>Looking for feedback? Make it easy for your customers.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/16/Looking-for-feedback-Make-it-easy-for-your-customers</link>
      <description>If you really want feedback, make giving it user-friendly. Seriously, make it user-friendly.</description>
      <author>Jeremy Cook</author>
      <category>Client Services</category>
      <category>Web</category>
      <pubDate>Wed, 16 Feb 2011 15:30:30 -0500</pubDate>
    </item>
    <item>
      <title>Wide World of Colour</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/15/Wide-World-of-Colour</link>
      <description>Colours: they matter. Have you carefully considered yours?</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <pubDate>Tue, 15 Feb 2011 16:30:30 -0500</pubDate>
    </item>
    <item>
      <title>When hunting for feedback, forget the big guns and pull out the sniper rifles</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/14/When-hunting-for-feedback-forget-the-big-guns-and-pull-out-the-sniper-rifles</link>
      <description>Aiming for feedback? Better understand your gatekeepers.</description>
      <author>Stacey McCarthy</author>
      <category>Client Services</category>
      <pubDate>Mon, 14 Feb 2011 15:06:05 -0500</pubDate>
    </item>
    <item>
      <title>Healthy heroics</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/11/Healthy-heroics</link>
      <description>Today's hero is Morgan Craig-Broadwith for making us want to get up and do something.</description>
      <author>Diane Cvetich</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 11 Feb 2011 10:24:35 -0500</pubDate>
    </item>
    <item>
      <title>I couldn't care less</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/10/I-couldnt-care-less</link>
      <description>Do or do not. There is no try.</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <pubDate>Thu, 10 Feb 2011 14:43:20 -0500</pubDate>
    </item>
    <item>
      <title>Ask and you shall receive</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/09/Ask-and-you-shall-receive</link>
      <description>How feedback is changing the way we do business.</description>
      <author>Natasha Paterson</author>
      <category>Administration</category>
      <pubDate>Wed, 09 Feb 2011 08:19:47 -0500</pubDate>
    </item>
    <item>
      <title>Feedback – Why negative is positive</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/07/Feedback-Why-negative-is-positive</link>
      <description>Sometimes feedback comes when we want it least, most times in the form of a complaint. This type of response is hard to hear and even harder to act upon, but a complaint is actually a golden opportunity.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Mon, 07 Feb 2011 11:03:12 -0500</pubDate>
    </item>
    <item>
      <title>Fundraising Heroes are a Historic Success</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/04/Fundraising-Heroes-are-a-Historic-Success</link>
      <description>The members of the Guelph Civic Museum’s Capital Campaign Team are our heroes!</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 04 Feb 2011 09:55:22 -0500</pubDate>
    </item>
    <item>
      <title>Design by Committee</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/02/Design-by-Committee</link>
      <description>It doesn't need to be a feedback free-for-all.</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <pubDate>Wed, 02 Feb 2011 09:04:22 -0500</pubDate>
    </item>
    <item>
      <title>Do you use feedback to polish the jewel, or to sand down the rough edges?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/01/Do-you-use-feedback-to-polish-the-jewel-or-to-sand-down-the-rough-edges</link>
      <description>Soliciting customer feedback is a funny thing. All too often, we focus on what we’re doing well and forget what we need to improve.</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <pubDate>Tue, 01 Feb 2011 11:24:57 -0500</pubDate>
    </item>
    <item>
      <title>The Social Media Audience</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/31/The-Social-Media-Audience</link>
      <description>Do you separate yourself into a "work" self and a "personal" self? Should you?</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Mon, 31 Jan 2011 11:58:15 -0500</pubDate>
    </item>
    <item>
      <title>The Hero of Hockeyville</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/28/The-Hero-of-Hockeyville</link>
      <description>Mike Nelson is helping to turn Guelph in Hockeyville in 2011. He's also our Everyday Hero!</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 28 Jan 2011 11:43:13 -0500</pubDate>
    </item>
    <item>
      <title>A short post on being concise</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/26/A-short-post-on-being-concise</link>
      <description>This post is short, sweet and to the point. Is your marketing?</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <pubDate>Wed, 26 Jan 2011 15:33:25 -0500</pubDate>
    </item>
    <item>
      <title>Like a sore thumb at a rock concert</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/21/Like-a-sore-thumb-at-a-rock-concert</link>
      <description>Knowing who your customers aren't can be as important as knowing who they are.</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <pubDate>Fri, 21 Jan 2011 14:46:10 -0500</pubDate>
    </item>
    <item>
      <title>High tech heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/21/High-tech-heroes</link>
      <description>Our heroes this week are the team at the Guelph Chamber of Commerce and the organizing committee of the 2nd Annual Guelph Technology Economy Conference.</description>
      <author>Blake Stevenson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 21 Jan 2011 13:25:47 -0500</pubDate>
    </item>
    <item>
      <title>Same order as last time?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/19/Same-order-as-last-time</link>
      <description>Creating a client preference system is not a bad thing. In fact, it may save time and solve problems before they happen.</description>
      <author>Caroline Rose</author>
      <category>Administration</category>
      <category>Client Services</category>
      <category>Production</category>
      <pubDate>Wed, 19 Jan 2011 11:09:25 -0500</pubDate>
    </item>
    <item>
      <title>Don’t make authenticity a footnote</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/17/Dont-make-authenticity-a-footnote</link>
      <description>In marketing, the preferred choice for interacting with customers is authenticity.</description>
      <author>Danny Williamson</author>
      <category>Branding</category>
      <category>Client Services</category>
      <pubDate>Mon, 17 Jan 2011 11:06:22 -0500</pubDate>
    </item>
    <item>
      <title>A hero to help the Supers</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/14/A-hero-to-help-the-Supers</link>
      <description>We're excited about adding a brand new Super!</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 14 Jan 2011 19:49:21 -0500</pubDate>
    </item>
    <item>
      <title>Harry Potter and knowing your audience</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/13/Harry-Potter-and-knowing-your-audience</link>
      <description>Harry Potter is, without a doubt, a cultural phenomenon and it’s a fairly big blind spot in my pop culture knowledge. My lack of HPIQ is also a great analogy for knowing (or not knowing) your audience.</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <pubDate>Thu, 13 Jan 2011 16:26:36 -0500</pubDate>
    </item>
    <item>
      <title>Shiny, happy people</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/12/Shiny-happy-people</link>
      <description>Look around – chances are pretty good that if you pick up any nearby printed piece, you’ll find the omnipresent ‘Shiny, Happy People’ smiling back at you.</description>
      <author>Stenna Berry</author>
      <category>Design Services</category>
      <pubDate>Wed, 12 Jan 2011 15:46:49 -0500</pubDate>
    </item>
    <item>
      <title>Don't you know me at all?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/10/Dont-you-know-me-at-all</link>
      <description>Make assumptions about your customers at your own risk.</description>
      <author>Jaime Bickerton</author>
      <category>Client Services</category>
      <pubDate>Mon, 10 Jan 2011 09:25:28 -0500</pubDate>
    </item>
    <item>
      <title>Heroes helping us help others</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/07/Heroes-helping-us-help-others</link>
      <description>Volunteering is such an integral part of who we are at MacMillan that we often take it for granted. But this week, the beauty of volunteerism shone into my life here at MMG. For that I salute this week’s everyday hero, Hayley Sheppard of the Volunteer Centre of Guelph/Wellington.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 07 Jan 2011 07:38:09 -0500</pubDate>
    </item>
    <item>
      <title>KISS</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/05/KISS</link>
      <description>Sometimes the simplest things are the hardest to notice.</description>
      <author>Lisa Simard</author>
      <category>Administration</category>
      <category>Client Services</category>
      <pubDate>Wed, 05 Jan 2011 18:54:25 -0500</pubDate>
    </item>
    <item>
      <title>The customer is always right, but which one?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/04/The-customer-is-always-right-but-which-one</link>
      <description>In a world where the pressures to complete are constantly getting stronger, it is important to know exactly to whom you are marketing yourself. Sometimes this means reaching beyond your client to their audience.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Tue, 04 Jan 2011 09:49:31 -0500</pubDate>
    </item>
    <item>
      <title>Who do you think you’re talking to?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/03/Who-do-you-think-youre-talking-to</link>
      <description>If asking your customers what they want is the key to good marketing, then why is it done so infrequently?</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <pubDate>Mon, 03 Jan 2011 16:08:13 -0500</pubDate>
    </item>
    <item>
      <title>A little everyday heroism means a lot</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/31/A-little-everyday-heroism-means-a-lot</link>
      <description>Sometimes heroes go above and beyond in little ways that really make a difference. Colleen Lipp of the Guelph Public Library is an everyday hero this week.</description>
      <author>Julie Brown Hallman</author>
      <category>Everyday heroes</category>
      <category>Other</category>
      <pubDate>Fri, 31 Dec 2010 07:17:57 -0500</pubDate>
    </item>
    <item>
      <title>Is everything marketing?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/29/Is-everything-marketing</link>
      <description>So I had a discussion recently where it was said, “everything that touches your customer is marketing”.  Is that true?</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Wed, 29 Dec 2010 06:59:43 -0500</pubDate>
    </item>
    <item>
      <title>Everybody hates marketing</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/27/Everybody-hates-marketing</link>
      <description>Don't give your customers the "Go Away" feeling. In marketing, listen first then talk.</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <pubDate>Mon, 27 Dec 2010 09:29:12 -0500</pubDate>
    </item>
    <item>
      <title>Have a heroic holiday</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/24/Have-a-heroic-holiday</link>
      <description>Season's greetings from the supers at MMG.</description>
      <author>Danny Williamson</author>
      <category>Other</category>
      <pubDate>Fri, 24 Dec 2010 08:57:40 -0500</pubDate>
    </item>
    <item>
      <title>Tis the season to overbrand</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/22/Tis-the-season-to-overbrand</link>
      <description>How do you tell how much is too much? If you have to ask, you're probably there.</description>
      <author>Danny Williamson</author>
      <category>Branding</category>
      <pubDate>Wed, 22 Dec 2010 10:52:10 -0500</pubDate>
    </item>
    <item>
      <title>What the font?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/21/What-the-font</link>
      <description>We see millions of examples of fonts on a day-to-day basis. Look around, find some for yourself and don't let your brand fall into the evil clutches of misinterpreted typography.</description>
      <author>Blake Stevenson</author>
      <category>Branding</category>
      <category>Design Services</category>
      <pubDate>Tue, 21 Dec 2010 23:16:37 -0500</pubDate>
    </item>
    <item>
      <title>Say what?!</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/20/Say-what</link>
      <description>Ads, emails, memos, brochures, newsletters, websites, e-blasts, tweets, instant messages and (gasp!) the phone... there are so many different communication mediums out there. It’s easy to see how a carefully crafted key message platform can start to crumble when it comes time to actually talk to your audience.</description>
      <author>Jaime Bickerton</author>
      <category>Client Services</category>
      <pubDate>Mon, 20 Dec 2010 10:09:51 -0500</pubDate>
    </item>
    <item>
      <title>Heroes who support our community 365 days a year</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/17/Heroes-who-support-our-community-365-days-a-year</link>
      <description>It's easy to recognize the work of the Children's Foundation of Guelph/Wellington during the holidays, but we think their incredible efforts are worthy of year-round attention.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <category>Philanthropy</category>
      <pubDate>Fri, 17 Dec 2010 11:48:06 -0500</pubDate>
    </item>
    <item>
      <title>Communicate your message – even internally</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/15/Communicate-your-message-even-internally</link>
      <description>When we say, "Communicate your message." - We mean it. And we do it.</description>
      <author>Natasha Paterson</author>
      <category>Administration</category>
      <pubDate>Wed, 15 Dec 2010 10:45:48 -0500</pubDate>
    </item>
    <item>
      <title>Missed opportunities?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/14/Missed-opportunities</link>
      <description>Today’s blog post by Mitch Joel at TwistImage.com talks about some of the missed opportunities that could provide companies with ways to engage their customers. Then he asks, what else is being missed? My thoughts ....</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Tue, 14 Dec 2010 16:44:55 -0500</pubDate>
    </item>
    <item>
      <title>Should  you be a lone marketing ranger?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/13/Should-you-be-a-lone-marketing-ranger</link>
      <description>Marketing your company is simple, right? You develop products or services to meet your customers’ needs, package them, develop sales materials, send them to the right target markets, and customers respond by buying? Well, yes. And no.</description>
      <author>Stacey McCarthy</author>
      <category>Branding</category>
      <category>Client Services</category>
      <pubDate>Mon, 13 Dec 2010 10:23:05 -0500</pubDate>
    </item>
    <item>
      <title>Heroes with a community goal</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/10/Heroes-with-a-community-goal</link>
      <description>There is nothing more inspiring than witnessing a group of people mobilizing to work towards a common goal  - throw in that it’s a group of youth coming together to support our community and you’ve got this week’s everyday hero – the Guelph Minor Hockey Association.</description>
      <author>Jaime Bickerton</author>
      <category>Everyday heroes</category>
      <category>Philanthropy</category>
      <pubDate>Fri, 10 Dec 2010 10:00:26 -0500</pubDate>
    </item>
    <item>
      <title>Consistent design builds your brand</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/08/Consistent-design-builds-your-brand</link>
      <description>Consistent design is a Diva Design Do. Surprised? Don’t be. It’s a not-so-secret weapon this MMG Superhero is happy to recommend and even happier to use.</description>
      <author>Julie Brown Hallman</author>
      <category>Branding</category>
      <category>Design Services</category>
      <pubDate>Wed, 08 Dec 2010 15:33:47 -0500</pubDate>
    </item>
    <item>
      <title>Plan the work then work the plan</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/07/Plan-the-work-then-work-the-plan</link>
      <description>All month we will be blogging about the importance of integrating your message … but what if you don’t know what your message is in the first place?</description>
      <author>Tova Davidson</author>
      <category>Branding</category>
      <category>Corporate Culture</category>
      <pubDate>Tue, 07 Dec 2010 11:09:32 -0500</pubDate>
    </item>
    <item>
      <title>Heroes close to home</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/03/Heroes-close-to-home</link>
      <description>The staff at MMG are breaking the rules and making Doug and Cathy MacMillan this week's heroes.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <category>Other</category>
      <pubDate>Fri, 03 Dec 2010 08:18:52 -0500</pubDate>
    </item>
    <item>
      <title>What does paper have to do with my message?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/01/What-does-paper-have-to-do-with-my-message</link>
      <description>In some cases, paper may be the last thing on the list. The message, the design and the plan to roll it out are top-of-mind, but the paper may be an afterthought. A fantastic design will fall flat if it’s not printed on a complementary paper.</description>
      <author>Caroline Rose</author>
      <category>Production</category>
      <pubDate>Wed, 01 Dec 2010 15:01:56 -0500</pubDate>
    </item>
    <item>
      <title>Is your marketing a series of snowflakes or an entire storm?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/01/Is-your-marketing-a-series-of-snowflakes-or-an-entire-storm</link>
      <description>As we shift into December and launch the season Canadians love to hate, it seems a fitting analogy to compare marketing to a snowstorm. Up close, each individual tactic should seem as unique to our customers as a snowflake. But, when the flurry is finished and you take a step back, we should blanket our market with one seamless, simple picture.</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <pubDate>Wed, 01 Dec 2010 10:06:46 -0500</pubDate>
    </item>
    <item>
      <title>Eating our own dog food</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/30/Eating-our-own-dog-food</link>
      <description>We want to know how we're doing on this whole blogging thing...</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <pubDate>Tue, 30 Nov 2010 11:21:26 -0500</pubDate>
    </item>
    <item>
      <title>How do you know what your clients want? Ask them</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/29/How-do-you-know-what-your-clients-want-Ask-them</link>
      <description>It seems like a no-brainer. You’re the professional, you’ve got the experience and you know what the situation calls for. But how many times have you assumed you knew exactly what a client needed only to find out you were totally and spectacularly wrong?</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <pubDate>Mon, 29 Nov 2010 09:42:10 -0500</pubDate>
    </item>
    <item>
      <title>Heroics worthy of the silver screen</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/26/Heroics-worthy-of-the-silver-screen</link>
      <description>This week’s everyday hero is Thomas Gofton, a principal of Synn Studios, a Guelph based film and production centre.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <category>Other</category>
      <pubDate>Fri, 26 Nov 2010 14:36:51 -0500</pubDate>
    </item>
    <item>
      <title>Designer vs. Client vs. Target Market</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/24/Designer-vs-Client-vs-Target-Market</link>
      <description>No matter what side of the mat you’re on, you know that working together to come up with a knock-out concept, suitable for your target market, can seem like an endless battle.</description>
      <author>Stenna Berry</author>
      <category>Production</category>
      <pubDate>Wed, 24 Nov 2010 09:02:12 -0500</pubDate>
    </item>
    <item>
      <title>Possessive and plural pet peeves</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/23/Possessive-and-plural-pet-peeves</link>
      <description>Grammar matters. Trust us.</description>
      <author>Jaime Bickerton</author>
      <category>Other</category>
      <pubDate>Tue, 23 Nov 2010 11:35:45 -0500</pubDate>
    </item>
    <item>
      <title>Blogging is not about what I think.</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/22/Blogging-is-not-about-what-I-think</link>
      <description>Creating a blog doesn’t mean that the author controls the conversation; it means they are part of it. But, as with any conversation, it is a two way street, sometimes three or four or even more.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <category>Web</category>
      <pubDate>Mon, 22 Nov 2010 09:16:18 -0500</pubDate>
    </item>
    <item>
      <title>Everyday heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/19/Everyday-heroes</link>
      <description>We all have people that are pivotal in our lives, who make a difference, show us possibilities and set the bar high for personal achievement. I expected that ... but I didn’t expect that person to be my sons’ kindergarten teacher!</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <category>Other</category>
      <pubDate>Fri, 19 Nov 2010 12:23:55 -0500</pubDate>
    </item>
    <item>
      <title>The business of ideas...and execution</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/18/The-business-of-ideasand-execution</link>
      <description>Have you ever heard someone say they’re in the idea business? When it comes down to it, an idea is only as good as its execution.</description>
      <author>Danny Williamson</author>
      <category>Other</category>
      <pubDate>Thu, 18 Nov 2010 15:26:51 -0500</pubDate>
    </item>
    <item>
      <title>Client focused invoicing</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/17/Client-focused-invoicing</link>
      <description>You’ve spent the time to brand your company and its services or products. You’ve done the marketing and made the sale.  Now what about your invoices?</description>
      <author>Lisa Simard</author>
      <category>Administration</category>
      <category>Client Services</category>
      <category>Finances</category>
      <pubDate>Wed, 17 Nov 2010 09:14:12 -0500</pubDate>
    </item>
    <item>
      <title>Yes, advertising still matters</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/16/Yes-advertising-still-matters</link>
      <description>So here it is... the answer to all prayers at MMG ... a “why to advertise” list ... but is it right?</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Tue, 16 Nov 2010 11:57:39 -0500</pubDate>
    </item>
    <item>
      <title>Regaining focus</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/15/Regaining-focus</link>
      <description>Sometimes doing the job right means stepping back and refocusing on the client's needs.</description>
      <author>Jaime Bickerton</author>
      <category>Client Services</category>
      <pubDate>Mon, 15 Nov 2010 11:12:05 -0500</pubDate>
    </item>
    <item>
      <title>What a morning!</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/12/What-a-morning</link>
      <description>It’s Random Acts of Kindness day here in Guelph and the MacMillan heroes are just back from serving free pancakes.</description>
      <author>Jaime Bickerton</author>
      <category>Philanthropy</category>
      <pubDate>Fri, 12 Nov 2010 14:20:46 -0500</pubDate>
    </item>
    <item>
      <title>The little things are what makes a hero</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/12/The-little-things-are-what-makes-a-hero</link>
      <description>This has been the week of heroes for us here at MMG.....</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <category>Philanthropy</category>
      <pubDate>Fri, 12 Nov 2010 14:15:40 -0500</pubDate>
    </item>
    <item>
      <title>Random acts of kindness</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/11/Random-acts-of-kindness</link>
      <description>MacMillan is prepping to show how kind we can be. And let me say... the office is all a twitter!</description>
      <author>Tova Davidson</author>
      <category>Philanthropy</category>
      <pubDate>Thu, 11 Nov 2010 16:11:45 -0500</pubDate>
    </item>
    <item>
      <title>Building client focused websites</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/11/Building-client-focused-websites</link>
      <description>The basis of any good web project is balancing client needs and end user needs.</description>
      <author>Jeremy Cook</author>
      <category>Client Services</category>
      <category>Web</category>
      <pubDate>Thu, 11 Nov 2010 13:30:19 -0500</pubDate>
    </item>
    <item>
      <title>Today, we remember</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/11/Today-we-remember</link>
      <description>Today we remember extraordinary heroes who fought and continue to fight for what we Canadians hold dear.</description>
      <author>Tova Davidson</author>
      <category>Other</category>
      <pubDate>Thu, 11 Nov 2010 13:28:54 -0500</pubDate>
    </item>
    <item>
      <title>What I've learned by participating in Movember</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/09/What-Ive-learned-by-participating-in-Movember</link>
      <description>It's Movember and that has inspired a lot of thought on the value of conversations.</description>
      <author>Danny Williamson</author>
      <category>Client Services</category>
      <category>Philanthropy</category>
      <pubDate>Tue, 09 Nov 2010 16:33:16 -0500</pubDate>
    </item>
    <item>
      <title>Be client focused...because you never know</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/08/Be-client-focusedbecause-you-never-know</link>
      <description>We've all been there. A major, unforeseen issue crops up and your client is upset. Being client focused from the beginning can help turn those major issues into minor ones.</description>
      <author>Stacey McCarthy</author>
      <category>Client Services</category>
      <pubDate>Mon, 08 Nov 2010 10:04:03 -0500</pubDate>
    </item>
    <item>
      <title>Celebrating our heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/05/Celebrating-our-heroes</link>
      <description>We work hard to be your marketing superheroes, but we’re not the only heroes making life better. From time to time, we’ll salute our heroes - our peers, colleagues and community leaders who are making life a little more ‘super’ for everyone.</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <category>Corporate Culture</category>
      <category>Everyday heroes</category>
      <pubDate>Fri, 05 Nov 2010 11:55:24 -0400</pubDate>
    </item>
    <item>
      <title>Customer Service – In or Out?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/04/Customer-Service-In-or-Out</link>
      <description>Are we so used to bad customer service that any service better than bad is great?</description>
      <author>Diane Cvetich</author>
      <category>Client Services</category>
      <pubDate>Thu, 04 Nov 2010 10:04:03 -0400</pubDate>
    </item>
    <item>
      <title>May the best candidate (company) win?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/02/May-the-best-candidate-company-win</link>
      <description>In elections the best candidates don't always win. In business, the same is true. Being able to identify a need and then fill it can mean the difference between winning and losing in both.</description>
      <author>Danny Williamson</author>
      <category>Branding</category>
      <category>Client Services</category>
      <pubDate>Tue, 02 Nov 2010 17:04:00 -0400</pubDate>
    </item>
    <item>
      <title>Starting out on the right foot</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/01/Starting-out-on-the-right-foot</link>
      <description>The RFP is the first step in a relationship with a new client... so this is the perfect place to start the journey together with a client focus.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Mon, 01 Nov 2010 13:19:11 -0400</pubDate>
    </item>
    <item>
      <title>How's the View from Over There?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/01/Hows-the-View-from-Over-There</link>
      <description>What would my customer want me to do? It's a question we don't ask nearly as much as we should. Join us throughout November as we explore what it takes to be truly client-focused.</description>
      <author>Doug MacMillan</author>
      <category>Branding</category>
      <category>Client Services</category>
      <pubDate>Mon, 01 Nov 2010 09:37:37 -0400</pubDate>
    </item>
    <item>
      <title>It's a question of definition, really.</title>
      <link>http://www.macmillanmarketing.com/blog/2010/10/27/Its-a-question-of-definition-really</link>
      <description>Success as a company has a lot to do with a clear understanding of who you are, what you do and the value you provide.</description>
      <author>Danny Williamson</author>
      <category>Branding</category>
      <category>Client Services</category>
      <pubDate>Wed, 27 Oct 2010 12:08:09 -0400</pubDate>
    </item>
    <item>
      <title>Cooking up Some Great Marketing</title>
      <link>http://www.macmillanmarketing.com/blog/2010/10/25/Cooking-up-Some-Great-Marketing</link>
      <description>What do baking and great marketing have in common? Some times you have to go against the recipe and test your assumptions to create something truly great.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Mon, 25 Oct 2010 16:54:31 -0400</pubDate>
    </item>
    <item>
      <title>What I did with my summer holidays…</title>
      <link>http://www.macmillanmarketing.com/blog/2010/10/12/What-I-did-with-my-summer-holidays</link>
      <description>You could say they were “designed”...</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <pubDate>Tue, 12 Oct 2010 08:50:46 -0400</pubDate>
    </item>
    <item>
      <title>Are your employees good ambassadors of your company</title>
      <link>http://www.macmillanmarketing.com/blog/2010/10/06/Are-your-employees-good-ambassadors-of-your-company</link>
      <description>While driving back to work at lunch today a white VW Golf pulled out in&#13;
front of me. He was spewing that smelly black diesel exhaust...</description>
      <author>Stenna Berry</author>
      <category>Branding</category>
      <category>Corporate Culture</category>
      <pubDate>Wed, 06 Oct 2010 10:18:14 -0400</pubDate>
    </item>
    <item>
      <title>Allow me to introduce myself...</title>
      <link>http://www.macmillanmarketing.com/blog/2010/09/20/Allow-me-to-introduce-myself</link>
      <description>My name is Ernst Stavro Blofeld. Well, it’s not really but my super hero alter ego name of WebSpinner makes me feel like I should be a Bond villain, or perhaps a bad guy in a super hero movie! The reality of course is somewhat more mundane. My name is Jeremy Cook and I’m the Manager of Web Marketing and Development here at MMG...</description>
      <author>Jeremy Cook</author>
      <category>Web</category>
      <pubDate>Mon, 20 Sep 2010 10:52:49 -0400</pubDate>
    </item>
    <item>
      <title>How long can you go without water?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/09/08/How-long-can-you-go-without-water</link>
      <description>Recently – and without any warning – the water was shut off at my work place. It’s amazing how fast everyone realizes how important water is, especially in an office full of people! What will they drink? How will they flush the toilet?</description>
      <author>Natasha Paterson</author>
      <category>Administration</category>
      <category>HR</category>
      <category>Other</category>
      <pubDate>Wed, 08 Sep 2010 08:42:19 -0400</pubDate>
    </item>
    <item>
      <title>It’s invoicing week at MMG!</title>
      <link>http://www.macmillanmarketing.com/blog/2010/08/30/Its-invoicing-week-at-MMG</link>
      <description>At MMG, we always use our creativity to find ways to create better results for our clients.  This goes for the accounting department as well...</description>
      <author>Lisa Simard</author>
      <category>Finances</category>
      <pubDate>Mon, 30 Aug 2010 11:52:24 -0400</pubDate>
    </item>
    <item>
      <title>Got a Minute?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/08/16/Got-a-Minute</link>
      <description>Chances are, if someone has asked you this recently, you’ve paused, considered your options and hesitantly answered...“maybe.” Everyone is strapped for time, running from task to task, checking off items from that never-ending to-do list as you go. Life is busy and prioritizing can be hard, especially when those “extra” requests come your way...</description>
      <author>Jaime Bickerton</author>
      <category>Philanthropy</category>
      <pubDate>Mon, 16 Aug 2010 15:45:23 -0400</pubDate>
    </item>
    <item>
      <title>A Diva Design Don't</title>
      <link>http://www.macmillanmarketing.com/blog/2010/08/09/A-Diva-Design-Dont</link>
      <description>If you made it over to our website’s “About Us” section, you’ll know I’m a fan of movies. My husband and I saw the documentary movie, “Oceans” the other night. It’s really good and beautifully filmed. My only critique – as with all movies – is how the title typography and the poster typography aren’t consistent. A cinematic pet peeve and a Diva Design Don’t...</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <pubDate>Mon, 09 Aug 2010 21:26:55 -0400</pubDate>
    </item>
    <item>
      <title>Plan Your Heart Out</title>
      <link>http://www.macmillanmarketing.com/blog/2010/07/26/Plan-Your-Heart-Out</link>
      <description>For those who know me well, I am a planner. Doesn’t matter what it is. From deciding what to wear in the morning to planning a promotion for one of our clients, I like to plan...</description>
      <author>Caroline Rose</author>
      <category>Client Services</category>
      <pubDate>Mon, 26 Jul 2010 08:44:52 -0400</pubDate>
    </item>
    <item>
      <title>If not now, when?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/07/19/If-not-now-when</link>
      <description>I read a quote a while back, one I took to heart, one that helped guide one of the biggest decisions of my life - “If not now, when?”. We’ve all heard the whole “tomorrow isn’t guaranteed, live for the moment” song and dance but most of the time the inspiration passes as the stoplight turns green and we’re thrown out of our day dream, back to reality. I wanted to keep my inspiration top-of-mind, so I tattooed “one life” on my wrist. That seal</description>
      <author>Julie Stevenson</author>
      <category>Branding</category>
      <category>Client Services</category>
      <category>Corporate Culture</category>
      <pubDate>Mon, 19 Jul 2010 19:55:55 -0400</pubDate>
    </item>
    <item>
      <title>Building customer loyalty</title>
      <link>http://www.macmillanmarketing.com/blog/2010/07/13/Building-customer-loyalty</link>
      <description>July 1 marked the 10th anniversary of Doug and Cathy MacMillan owning what is now known as MacMillan Marketing Group. The past 10 years has seen steady company growth and it was definitely a milestone very worth celebrating. But this blog post is not about the anniversary. It is about one of our suppliers helping supporting this project...</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Tue, 13 Jul 2010 13:37:12 -0400</pubDate>
    </item>
    <item>
      <title>The World Cup</title>
      <link>http://www.macmillanmarketing.com/blog/2010/07/06/The-World-Cup</link>
      <description>Have you been watching the World Cup? I generally don’t watch sports and don’t play soccer. But I wanted to see what all the fuss was about so I tuned in...</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <pubDate>Tue, 06 Jul 2010 18:36:52 -0400</pubDate>
    </item>
    <item>
      <title>Print Production and Me</title>
      <link>http://www.macmillanmarketing.com/blog/2010/06/28/Print-Production-and-Me</link>
      <description>So, here it is my first Blog ever!  This is a new venture for me; sharing my thoughts in unfamiliar territory– the social networking world.  This process has been one leap forward in embracing the digital world (I have never tweeted, I am not on Facebook, I do not own a Hi-def T.V. – yet)...</description>
      <author>Melissa Machmueller</author>
      <category>Production</category>
      <pubDate>Mon, 28 Jun 2010 13:23:28 -0400</pubDate>
    </item>
    <item>
      <title>Top 40 Under 40</title>
      <link>http://www.macmillanmarketing.com/blog/2010/06/24/Top-40-Under-40</link>
      <description>Today’s Guelph Mercury celebrates our city’s Top 40 under 40, shining a deserving spotlight on the inspiring younger leaders of tomorrow...</description>
      <author>Doug MacMillan</author>
      <category>Corporate Culture</category>
      <pubDate>Thu, 24 Jun 2010 09:58:15 -0400</pubDate>
    </item>
    <item>
      <title>Welcome to my blog</title>
      <link>http://www.macmillanmarketing.com/blog/2010/06/14/Welcome-to-my-blog</link>
      <description>When we were told we had to write a blog for the new MacMillan Marketing Group website my first thought was, what am I going to write? And how can I possibly think of something to say that other people might be interested in...</description>
      <author>Caroline Rose</author>
      <category>Client Services</category>
      <pubDate>Mon, 14 Jun 2010 15:07:35 -0400</pubDate>
    </item>
    <item>
      <title>It is an Emotional Day</title>
      <link>http://www.macmillanmarketing.com/blog/2010/05/31/It-is-an-Emotional-Day</link>
      <description>Yesterday I completed my first half marathon ... it was challenging, rewarding, fun and grueling. But today, I am finding myself feeling emotional...</description>
      <author>Tova Davidson</author>
      <category>Other</category>
      <pubDate>Mon, 31 May 2010 10:54:42 -0400</pubDate>
    </item>
    <item>
      <title>How Inspiring</title>
      <link>http://www.macmillanmarketing.com/blog/2010/05/25/How-Inspiring</link>
      <description>One of the best things about my job is the variety. One moment I’ll be writing a brochure for a business accelerator in the agri-tech sector and the next I’m working with a designer to come up with a cool concept for a not-for-profit’s annual report. Getting excited about projects is easy – I feel like I’m always doing something new...</description>
      <author>Jaime Bickerton</author>
      <category>Client Services</category>
      <category>Philanthropy</category>
      <pubDate>Tue, 25 May 2010 13:34:33 -0400</pubDate>
    </item>
    <item>
      <title>We Were Told</title>
      <link>http://www.macmillanmarketing.com/blog/2010/05/19/We-Were-Told</link>
      <description>We Were Told We Couldn’t…&#13;
&#13;
When my husband and I first took over our company, we were given a lot of advice by other business owners. Here is what we were told:</description>
      <author>Cathy MacMillan</author>
      <category>Corporate Culture</category>
      <pubDate>Wed, 19 May 2010 09:51:03 -0400</pubDate>
    </item>
    <item>
      <title>Tweet Tweet</title>
      <link>http://www.macmillanmarketing.com/blog/2010/05/07/Tweet-Tweet</link>
      <description>I finally did, took the plunge and joined Twitter.  So now everyone can know what is on my mind.... but why would they want to?</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Fri, 07 May 2010 12:29:36 -0400</pubDate>
    </item>
    <item>
      <title>Diva of Design</title>
      <link>http://www.macmillanmarketing.com/blog/2010/05/04/Diva-of-Design</link>
      <description>My MMG superhero name is Diva of Design, not because I like to throw fits (unless it’s absolutely warranted!) but because I love the very latest of all things design, be it fashion, art, interior and more...</description>
      <author>Julie Brown Hallman</author>
      <category>Design Services</category>
      <pubDate>Tue, 04 May 2010 11:38:17 -0400</pubDate>
    </item>
    <item>
      <title>This Is National Volunteer Week</title>
      <link>http://www.macmillanmarketing.com/blog/2010/04/22/This-Is-National-Volunteer-Week</link>
      <description>Today, a mass of “M” folks celebrated with our Volunteer Centre at the “Time to Give Community Breakfast”...</description>
      <author>Doug MacMillan</author>
      <category>Philanthropy</category>
      <pubDate>Thu, 22 Apr 2010 16:02:22 -0400</pubDate>
    </item>
    <item>
      <title>We Are All So Scared To Speak Out</title>
      <link>http://www.macmillanmarketing.com/blog/2010/04/22/We-Are-All-So-Scared-To-Speak-Out</link>
      <description>It seems like this new blog thing is scaring the crap out of many of my co-workers. Why is that?</description>
      <author>Tova Davidson</author>
      <category>Branding</category>
      <pubDate>Thu, 22 Apr 2010 08:05:15 -0400</pubDate>
    </item>
    <item>
      <title>What I like best in my job</title>
      <link>http://www.macmillanmarketing.com/blog/2010/04/19/What-I-like-best-in-my-job</link>
      <description>Hello. My name is Diane Cvetich and I am the Operations Coordinator here at MMG. &#13;
&#13;
Blogging is a new thing for me so please, bear with me. &#13;
&#13;
In an attempt to come up with something to write, I got to thinking about what I like best in my job...</description>
      <author>Diane Cvetich</author>
      <category>Administration</category>
      <pubDate>Mon, 19 Apr 2010 13:45:03 -0400</pubDate>
    </item>
    <item>
      <title>I Have to Admit This is a Little Weird</title>
      <link>http://www.macmillanmarketing.com/blog/2010/04/12/I-Have-to-Admit-This-is-a-Little-Weird</link>
      <description>Writing makes up a huge part of what I do every day. But for the most part, I write on behalf of my clients, infusing their brands and personalities into whatever project we might have on the go. This blog gives me a chance to find my own voice – and I look forward to sharing it with you...</description>
      <author>Jaime Bickerton</author>
      <category>Client Services</category>
      <pubDate>Mon, 12 Apr 2010 11:05:45 -0400</pubDate>
    </item>
    <item>
      <title>So some blogger just said corporate blogs suck</title>
      <link>http://www.macmillanmarketing.com/blog/2010/04/09/So-some-blogger-just-said-corporate-blogs-suck</link>
      <description>I just read a blog titled “your corporate blog sucks! “.&#13;
&#13;
After I took a deep breath, and calmed the panic rising in my chest ...  I read on...</description>
      <author>Tova Davidson</author>
      <category>Branding</category>
      <pubDate>Fri, 09 Apr 2010 09:24:33 -0400</pubDate>
    </item>
    <item>
      <title>Hello From the Finance Department</title>
      <link>http://www.macmillanmarketing.com/blog/2010/04/05/Hello-From-the-Finance-Department</link>
      <description>Hello from the finance department.  I have worked at MMG for eight years and try to bring a calm zen to the numbers side of the company...</description>
      <author>Lisa Simard</author>
      <category>Finances</category>
      <pubDate>Mon, 05 Apr 2010 10:59:28 -0400</pubDate>
    </item>
    <item>
      <title>Tangible versus Intangible</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/31/Tangible-versus-Intangible</link>
      <description>This morning at 12:37 a.m. (thereabouts), the phone dragged Cathy and I out of sleep. It was the security company for our office building. Apparently, the alarm was blaring and there had been ‘activity’ at one of the sensors...</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <pubDate>Wed, 31 Mar 2010 13:48:00 -0400</pubDate>
    </item>
    <item>
      <title>Childhood Dreams</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/30/Childhood-Dreams</link>
      <description>Apparently, with the launch of our new website, blogging is now a part of my job description. So to introduce myself, and write something you didn’t already read in my bio, here's a little bit more...</description>
      <author>Natasha Paterson</author>
      <category>Administration</category>
      <pubDate>Tue, 30 Mar 2010 13:39:13 -0400</pubDate>
    </item>
    <item>
      <title>This terrifies me</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/24/This-terrifies-me</link>
      <description>I won't lie, this terrifies me.&#13;
&#13;
I used to write letters all the time. As a grade nine student, okay, a grade nine female student, it was pretty much mandatory that you wrote and passed off intricately folded notes to your girlfriends. I love so-and-so, you should go out with so-and-so. Later in high school these notes became actual letters addressed to so-and-so now away at University. I would spend hours designing and decorating the stationery...</description>
      <author>Stenna Berry</author>
      <category>Design Services</category>
      <pubDate>Wed, 24 Mar 2010 10:58:32 -0400</pubDate>
    </item>
    <item>
      <title>The CMX show is coming</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/17/The-CMX-show-is-coming</link>
      <description>The CMX show is coming!  Run!...</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Wed, 17 Mar 2010 11:51:29 -0400</pubDate>
    </item>
    <item>
      <title>Hello from our Client Services Team</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/15/Hello-from-our-Client-Services-Team</link>
      <description>Creative, yet efficient. Practical, but fun. A request from a client? Not this time (although we are used to getting these sorts of conflicting requests when working on client projects)...</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Mon, 15 Mar 2010 10:28:21 -0400</pubDate>
    </item>
    <item>
      <title>Kudos to our very talented Illustrator</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/12/Kudos-to-our-very-talented-Illustrator</link>
      <description>Thanks to Blake Stevenson - aka Tighty Whitey Wonder Boy!</description>
      <author>Cathy MacMillan</author>
      <category>Other</category>
      <pubDate>Fri, 12 Mar 2010 15:12:52 -0500</pubDate>
    </item>
    <item>
      <title>Get to know our Superheroes</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/06/Get-to-know-our-Superheroes</link>
      <description>Here at MacMillan Marketing Group (or MMG as we all like to call it), our people come first. Doug and I call them our superheroes...</description>
      <author>Cathy MacMillan</author>
      <category>HR</category>
      <pubDate>Sat, 06 Mar 2010 08:33:35 -0500</pubDate>
    </item>
    <item>
      <title>Welcome</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/02/Welcome</link>
      <description>Doug MacMillan welcomes everyone to our new website and blog. Read on to see what he has to say.</description>
      <author>Doug MacMillan</author>
      <category>Other</category>
      <pubDate>Tue, 02 Mar 2010 10:08:14 -0500</pubDate>
    </item>
  </channel>
</rss>

