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    <title>MacMillan Marketing Group Blog. This feed contains posts written by Tova Davidson.</title>
    <link>http://mmg/blog/</link>
    <description>This is a test of the MMG site blog</description>
    <item>
      <title>What inspires me</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/31/What-inspires-me</link>
      <description>Here is the list I came up with on a snowy afternoon.</description>
      <author>Tova Davidson</author>
      <category>Inspiration</category>
      <pubDate>Tue, 31 Jan 2012 10:38:31 -0500</pubDate>
    </item>
    <item>
      <title>A Hero for the Furry Among Us</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/13/A-Hero-for-the-Furry-Among-Us</link>
      <description>Celebrating the heroes who helped grow my family by one.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 13 Jan 2012 15:17:59 -0500</pubDate>
    </item>
    <item>
      <title>In the spirit of giving</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/12/In-the-spirit-of-giving</link>
      <description>Here are some ideas of what can be done to give back to your customers and staff, while making a fresh start for your business in 2012.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <category>Giving and Receiving</category>
      <pubDate>Mon, 12 Dec 2011 14:13:08 -0500</pubDate>
    </item>
    <item>
      <title>Grassroots in the digital age helping Attawapiskat</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/25/Grassroots-in-the-digital-age-helping-Attawapiskat</link>
      <description>This Friday, we're using our blog to focus on the dire need in Attawapiskat.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 25 Nov 2011 16:04:28 -0500</pubDate>
    </item>
    <item>
      <title>Heroes building diversity</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/28/Heroes-building-diversity</link>
      <description>Our heroes this week: The Guelph Local Immigration Partnership.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 28 Oct 2011 15:09:58 -0400</pubDate>
    </item>
    <item>
      <title>The How To of Internal Communications</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/11/The-How-To-of-Internal-Communications</link>
      <description>10 ways to improve your internal communication.</description>
      <author>Tova Davidson</author>
      <category>Internal Communication</category>
      <pubDate>Tue, 11 Oct 2011 12:07:18 -0400</pubDate>
    </item>
    <item>
      <title>Three focuses. One bottom line.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/26/Three-focuses-One-bottom-line</link>
      <description>The three pillars of TBL work together, not separately.</description>
      <author>Tova Davidson</author>
      <category>Triple Bottom Line</category>
      <pubDate>Mon, 26 Sep 2011 10:35:35 -0400</pubDate>
    </item>
    <item>
      <title>The Anti Bully Hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/09/The-Anti-Bully-Hero</link>
      <description>Thank you to Trellis for continuing to work to make bullying simply a memory for us, and not a reality for our children.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 09 Sep 2011 09:23:23 -0400</pubDate>
    </item>
    <item>
      <title>Taste of Guelph</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/08/Taste-of-Guelph</link>
      <description>Taste of Guelph is coming. We hope to see you there.</description>
      <author>Tova Davidson</author>
      <category>Philanthropy</category>
      <pubDate>Thu, 08 Sep 2011 15:58:13 -0400</pubDate>
    </item>
    <item>
      <title>Looking to be productive?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/26/Looking-to-be-productive</link>
      <description>Try being energetic.</description>
      <author>Tova Davidson</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Fri, 26 Aug 2011 12:59:14 -0400</pubDate>
    </item>
    <item>
      <title>We have a problem</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/15/We-have-a-problem</link>
      <description>Sometimes addressing a problem directly is the best way to deal with it.</description>
      <author>Tova Davidson</author>
      <category>Building relationships</category>
      <pubDate>Mon, 15 Aug 2011 17:04:12 -0400</pubDate>
    </item>
    <item>
      <title>Richard Branson gives ... 15 small business lessons</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/28/Richard-Branson-gives-15-small-business-lessons</link>
      <description>Neat ideas from a business pro.</description>
      <author>Tova Davidson</author>
      <category>Corporate Culture</category>
      <category>Lists</category>
      <pubDate>Tue, 28 Jun 2011 15:53:03 -0400</pubDate>
    </item>
    <item>
      <title>Who to follow?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/27/Who-to-follow</link>
      <description>Twitter is only as useful as the people you follow. Here are some can't miss follows.</description>
      <author>Tova Davidson</author>
      <category>Lists</category>
      <pubDate>Mon, 27 Jun 2011 15:03:34 -0400</pubDate>
    </item>
    <item>
      <title>Making the most of social media, one tweet at a time</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/17/Making-the-most-of-social-media-one-tweet-at-a-time</link>
      <description>Practice better tweeting.</description>
      <author>Tova Davidson</author>
      <category>Lists</category>
      <pubDate>Fri, 17 Jun 2011 11:53:49 -0400</pubDate>
    </item>
    <item>
      <title>10 reasons you should be writing a corporate blog</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/16/10-reasons-you-should-be-writing-a-corporate-blog</link>
      <description>Spoiler: it can help you build your business.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <category>Corporate Culture</category>
      <category>Lists</category>
      <pubDate>Thu, 16 Jun 2011 10:20:22 -0400</pubDate>
    </item>
    <item>
      <title>Get medieval on your ....</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/07/Get-medieval-on-your-</link>
      <description>Work life balance shouldn't be window dressing.</description>
      <author>Tova Davidson</author>
      <category>Corporate Culture</category>
      <pubDate>Tue, 07 Jun 2011 10:39:43 -0400</pubDate>
    </item>
    <item>
      <title>An educating hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/03/An-educating-hero</link>
      <description>For teaching outside the box, Andrea Higgins is our hero this week.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 03 Jun 2011 10:38:14 -0400</pubDate>
    </item>
    <item>
      <title>One little thing</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/30/One-little-thing</link>
      <description>We've been talking about change all month. Time to put your money where your mouth is.</description>
      <author>Tova Davidson</author>
      <category>Managing change</category>
      <pubDate>Mon, 30 May 2011 15:29:31 -0400</pubDate>
    </item>
    <item>
      <title>Let's get uncomfortable</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/12/Lets-get-uncomfortable</link>
      <description>Being uncomfortable is a good thing. Who's helping you get there?</description>
      <author>Tova Davidson</author>
      <category>Corporate Culture</category>
      <category>Other</category>
      <pubDate>Thu, 12 May 2011 13:32:45 -0400</pubDate>
    </item>
    <item>
      <title>Change: What's in it for me?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/09/Change-Whats-in-it-for-me</link>
      <description>Making a change? Getting buy-in is all about communicating benefits.</description>
      <author>Tova Davidson</author>
      <category>Managing change</category>
      <pubDate>Mon, 09 May 2011 11:23:32 -0400</pubDate>
    </item>
    <item>
      <title>It's Election Day</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/02/Its-Election-Day</link>
      <description>Go vote. And take your kids.</description>
      <author>Tova Davidson</author>
      <category>Other</category>
      <pubDate>Mon, 02 May 2011 16:00:40 -0400</pubDate>
    </item>
    <item>
      <title>QR codes go mainstream</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/26/QR-codes-go-mainstream</link>
      <description>They are here, they are square and they will be everywhere!</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <category>Web</category>
      <pubDate>Tue, 26 Apr 2011 09:55:42 -0400</pubDate>
    </item>
    <item>
      <title>What is strategic thinking?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/25/What-is-strategic-thinking</link>
      <description>It's simple.</description>
      <author>Tova Davidson</author>
      <category>Strategic thinking</category>
      <pubDate>Mon, 25 Apr 2011 10:53:22 -0400</pubDate>
    </item>
    <item>
      <title>Earth Day</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/21/Earth-Day</link>
      <description>What are you doing for Earth Day?</description>
      <author>Tova Davidson</author>
      <category>Corporate Culture</category>
      <pubDate>Thu, 21 Apr 2011 11:05:42 -0400</pubDate>
    </item>
    <item>
      <title>A strategic hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/15/A-strategic-hero</link>
      <description>Deb McPhedran is our hero this week!</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 15 Apr 2011 10:37:23 -0400</pubDate>
    </item>
    <item>
      <title>Processes and Productivity – finding the balance</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/05/Processes-and-Productivity-finding-the-balance</link>
      <description>What is it about getting a job done that makes us want to develop processes and procedures?</description>
      <author>Tova Davidson</author>
      <category>Strategic thinking</category>
      <pubDate>Tue, 05 Apr 2011 17:02:41 -0400</pubDate>
    </item>
    <item>
      <title>Is expectation hampering creativity</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/14/Is-expectation-hampering-creativity</link>
      <description>Today, we live in a world of the immediate. Is this making us less creative or has modern technology freed us to be more creative?</description>
      <author>Tova Davidson</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Mon, 14 Mar 2011 10:15:53 -0400</pubDate>
    </item>
    <item>
      <title>Let's hear it for being uncomfortable</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/22/Lets-hear-it-for-being-uncomfortable</link>
      <description>Push yourself. Re-wire your brain. Grow.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Tue, 22 Feb 2011 14:38:28 -0500</pubDate>
    </item>
    <item>
      <title>Keeping it real</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/17/Keeping-it-real</link>
      <description>In marketing, as in life, an honest expression of fact or opinion can be like a breath of fresh air.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Thu, 17 Feb 2011 09:19:34 -0500</pubDate>
    </item>
    <item>
      <title>Feedback – Why negative is positive</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/07/Feedback-Why-negative-is-positive</link>
      <description>Sometimes feedback comes when we want it least, most times in the form of a complaint. This type of response is hard to hear and even harder to act upon, but a complaint is actually a golden opportunity.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Mon, 07 Feb 2011 11:03:12 -0500</pubDate>
    </item>
    <item>
      <title>Fundraising Heroes are a Historic Success</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/04/Fundraising-Heroes-are-a-Historic-Success</link>
      <description>The members of the Guelph Civic Museum’s Capital Campaign Team are our heroes!</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 04 Feb 2011 09:55:22 -0500</pubDate>
    </item>
    <item>
      <title>The Social Media Audience</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/31/The-Social-Media-Audience</link>
      <description>Do you separate yourself into a "work" self and a "personal" self? Should you?</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Mon, 31 Jan 2011 11:58:15 -0500</pubDate>
    </item>
    <item>
      <title>A hero to help the Supers</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/14/A-hero-to-help-the-Supers</link>
      <description>We're excited about adding a brand new Super!</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 14 Jan 2011 19:49:21 -0500</pubDate>
    </item>
    <item>
      <title>Heroes helping us help others</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/07/Heroes-helping-us-help-others</link>
      <description>Volunteering is such an integral part of who we are at MacMillan that we often take it for granted. But this week, the beauty of volunteerism shone into my life here at MMG. For that I salute this week’s everyday hero, Hayley Sheppard of the Volunteer Centre of Guelph/Wellington.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 07 Jan 2011 07:38:09 -0500</pubDate>
    </item>
    <item>
      <title>The customer is always right, but which one?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/04/The-customer-is-always-right-but-which-one</link>
      <description>In a world where the pressures to complete are constantly getting stronger, it is important to know exactly to whom you are marketing yourself. Sometimes this means reaching beyond your client to their audience.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Tue, 04 Jan 2011 09:49:31 -0500</pubDate>
    </item>
    <item>
      <title>Is everything marketing?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/29/Is-everything-marketing</link>
      <description>So I had a discussion recently where it was said, “everything that touches your customer is marketing”.  Is that true?</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Wed, 29 Dec 2010 06:59:43 -0500</pubDate>
    </item>
    <item>
      <title>Missed opportunities?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/14/Missed-opportunities</link>
      <description>Today’s blog post by Mitch Joel at TwistImage.com talks about some of the missed opportunities that could provide companies with ways to engage their customers. Then he asks, what else is being missed? My thoughts ....</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Tue, 14 Dec 2010 16:44:55 -0500</pubDate>
    </item>
    <item>
      <title>Plan the work then work the plan</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/07/Plan-the-work-then-work-the-plan</link>
      <description>All month we will be blogging about the importance of integrating your message … but what if you don’t know what your message is in the first place?</description>
      <author>Tova Davidson</author>
      <category>Branding</category>
      <category>Corporate Culture</category>
      <pubDate>Tue, 07 Dec 2010 11:09:32 -0500</pubDate>
    </item>
    <item>
      <title>Heroes close to home</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/03/Heroes-close-to-home</link>
      <description>The staff at MMG are breaking the rules and making Doug and Cathy MacMillan this week's heroes.</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <category>Other</category>
      <pubDate>Fri, 03 Dec 2010 08:18:52 -0500</pubDate>
    </item>
    <item>
      <title>Blogging is not about what I think.</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/22/Blogging-is-not-about-what-I-think</link>
      <description>Creating a blog doesn’t mean that the author controls the conversation; it means they are part of it. But, as with any conversation, it is a two way street, sometimes three or four or even more.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <category>Web</category>
      <pubDate>Mon, 22 Nov 2010 09:16:18 -0500</pubDate>
    </item>
    <item>
      <title>Everyday heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/19/Everyday-heroes</link>
      <description>We all have people that are pivotal in our lives, who make a difference, show us possibilities and set the bar high for personal achievement. I expected that ... but I didn’t expect that person to be my sons’ kindergarten teacher!</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <category>Other</category>
      <pubDate>Fri, 19 Nov 2010 12:23:55 -0500</pubDate>
    </item>
    <item>
      <title>Yes, advertising still matters</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/16/Yes-advertising-still-matters</link>
      <description>So here it is... the answer to all prayers at MMG ... a “why to advertise” list ... but is it right?</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Tue, 16 Nov 2010 11:57:39 -0500</pubDate>
    </item>
    <item>
      <title>The little things are what makes a hero</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/12/The-little-things-are-what-makes-a-hero</link>
      <description>This has been the week of heroes for us here at MMG.....</description>
      <author>Tova Davidson</author>
      <category>Everyday heroes</category>
      <category>Philanthropy</category>
      <pubDate>Fri, 12 Nov 2010 14:15:40 -0500</pubDate>
    </item>
    <item>
      <title>Random acts of kindness</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/11/Random-acts-of-kindness</link>
      <description>MacMillan is prepping to show how kind we can be. And let me say... the office is all a twitter!</description>
      <author>Tova Davidson</author>
      <category>Philanthropy</category>
      <pubDate>Thu, 11 Nov 2010 16:11:45 -0500</pubDate>
    </item>
    <item>
      <title>Today, we remember</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/11/Today-we-remember</link>
      <description>Today we remember extraordinary heroes who fought and continue to fight for what we Canadians hold dear.</description>
      <author>Tova Davidson</author>
      <category>Other</category>
      <pubDate>Thu, 11 Nov 2010 13:28:54 -0500</pubDate>
    </item>
    <item>
      <title>Starting out on the right foot</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/01/Starting-out-on-the-right-foot</link>
      <description>The RFP is the first step in a relationship with a new client... so this is the perfect place to start the journey together with a client focus.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Mon, 01 Nov 2010 13:19:11 -0400</pubDate>
    </item>
    <item>
      <title>Cooking up Some Great Marketing</title>
      <link>http://www.macmillanmarketing.com/blog/2010/10/25/Cooking-up-Some-Great-Marketing</link>
      <description>What do baking and great marketing have in common? Some times you have to go against the recipe and test your assumptions to create something truly great.</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Mon, 25 Oct 2010 16:54:31 -0400</pubDate>
    </item>
    <item>
      <title>Building customer loyalty</title>
      <link>http://www.macmillanmarketing.com/blog/2010/07/13/Building-customer-loyalty</link>
      <description>July 1 marked the 10th anniversary of Doug and Cathy MacMillan owning what is now known as MacMillan Marketing Group. The past 10 years has seen steady company growth and it was definitely a milestone very worth celebrating. But this blog post is not about the anniversary. It is about one of our suppliers helping supporting this project...</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Tue, 13 Jul 2010 13:37:12 -0400</pubDate>
    </item>
    <item>
      <title>It is an Emotional Day</title>
      <link>http://www.macmillanmarketing.com/blog/2010/05/31/It-is-an-Emotional-Day</link>
      <description>Yesterday I completed my first half marathon ... it was challenging, rewarding, fun and grueling. But today, I am finding myself feeling emotional...</description>
      <author>Tova Davidson</author>
      <category>Other</category>
      <pubDate>Mon, 31 May 2010 10:54:42 -0400</pubDate>
    </item>
    <item>
      <title>Tweet Tweet</title>
      <link>http://www.macmillanmarketing.com/blog/2010/05/07/Tweet-Tweet</link>
      <description>I finally did, took the plunge and joined Twitter.  So now everyone can know what is on my mind.... but why would they want to?</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Fri, 07 May 2010 12:29:36 -0400</pubDate>
    </item>
    <item>
      <title>We Are All So Scared To Speak Out</title>
      <link>http://www.macmillanmarketing.com/blog/2010/04/22/We-Are-All-So-Scared-To-Speak-Out</link>
      <description>It seems like this new blog thing is scaring the crap out of many of my co-workers. Why is that?</description>
      <author>Tova Davidson</author>
      <category>Branding</category>
      <pubDate>Thu, 22 Apr 2010 08:05:15 -0400</pubDate>
    </item>
    <item>
      <title>So some blogger just said corporate blogs suck</title>
      <link>http://www.macmillanmarketing.com/blog/2010/04/09/So-some-blogger-just-said-corporate-blogs-suck</link>
      <description>I just read a blog titled “your corporate blog sucks! “.&#13;
&#13;
After I took a deep breath, and calmed the panic rising in my chest ...  I read on...</description>
      <author>Tova Davidson</author>
      <category>Branding</category>
      <pubDate>Fri, 09 Apr 2010 09:24:33 -0400</pubDate>
    </item>
    <item>
      <title>The CMX show is coming</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/17/The-CMX-show-is-coming</link>
      <description>The CMX show is coming!  Run!...</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Wed, 17 Mar 2010 11:51:29 -0400</pubDate>
    </item>
    <item>
      <title>Hello from our Client Services Team</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/15/Hello-from-our-Client-Services-Team</link>
      <description>Creative, yet efficient. Practical, but fun. A request from a client? Not this time (although we are used to getting these sorts of conflicting requests when working on client projects)...</description>
      <author>Tova Davidson</author>
      <category>Client Services</category>
      <pubDate>Mon, 15 Mar 2010 10:28:21 -0400</pubDate>
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