<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
  <channel>
    <title>MacMillan Marketing Group Blog. This feed contains posts written by Doug MacMillan.</title>
    <link>http://mmg/blog/</link>
    <description>This is a test of the MMG site blog</description>
    <item>
      <title>Remember this? It's called handwriting.</title>
      <link>http://www.macmillanmarketing.com/blog/2012/02/03/Remember-this-Its-called-handwriting</link>
      <description>We kick off a month of marketing tips, tricks and techniques with some smart advice from our grandmothers.</description>
      <author>Doug MacMillan</author>
      <category>Tips</category>
      <category> tricks and techniques</category>
      <pubDate>Fri, 03 Feb 2012 11:09:35 -0500</pubDate>
    </item>
    <item>
      <title>Guilty pleasure #143: I’m a reality TV competition junkie</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/27/Guilty-pleasure-143-Im-a-reality-TV-competition-junkie</link>
      <description>Canada’s Handyman Challenge contestant Steve Rane is from Guelph!</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 27 Jan 2012 16:02:44 -0500</pubDate>
    </item>
    <item>
      <title>Music to our ears</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/20/Music-to-our-ears</link>
      <description>This week, we salute Community Music, a grassroots effort to bring people together for live music, lively discussion and a hearty bowl of soup.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 20 Jan 2012 14:40:52 -0500</pubDate>
    </item>
    <item>
      <title>What inspires us</title>
      <link>http://www.macmillanmarketing.com/blog/2012/01/03/What-inspires-us</link>
      <description>This month, our bloggers explore what inspires us professionally.</description>
      <author>Doug MacMillan</author>
      <category>Inspiration</category>
      <pubDate>Tue, 03 Jan 2012 14:29:07 -0500</pubDate>
    </item>
    <item>
      <title>Giving and Receiving</title>
      <link>http://www.macmillanmarketing.com/blog/2011/12/01/Giving-and-Receiving</link>
      <description>Join us as we blog about giving and receiving all December long.</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <category>Giving and Receiving</category>
      <pubDate>Thu, 01 Dec 2011 10:59:45 -0500</pubDate>
    </item>
    <item>
      <title>Soon, it will be out on its own.</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/29/Soon-it-will-be-out-on-its-own</link>
      <description>Logos. They grow up so fast.</description>
      <author>Doug MacMillan</author>
      <category>Branding</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Tue, 29 Nov 2011 14:00:36 -0500</pubDate>
    </item>
    <item>
      <title>An Alliance of Heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/18/An-Alliance-of-Heroes</link>
      <description>The members of the Waterloo-Wellington Learning Alliance are our heroes this week.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Fri, 18 Nov 2011 17:22:19 -0500</pubDate>
    </item>
    <item>
      <title>Branding on a Budget</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/14/Branding-on-a-Budget</link>
      <description>Branding budgets can grow in a hurry. Here are some tips to keep yours under control.</description>
      <author>Doug MacMillan</author>
      <category>Branding</category>
      <category>Client Services</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Mon, 14 Nov 2011 10:29:53 -0500</pubDate>
    </item>
    <item>
      <title>Our Own Master Juggler and Super Hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/04/Our-Own-Master-Juggler-and-Super-Hero</link>
      <description>From time to time, it’s nice to look inward and celebrate a hero from our own ranks.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 04 Nov 2011 16:01:59 -0400</pubDate>
    </item>
    <item>
      <title>Building a brand: a blow by blow blog</title>
      <link>http://www.macmillanmarketing.com/blog/2011/11/01/Building-a-brand-a-blow-by-blow-blog</link>
      <description>This month’s blog posts will diarize an actual case as it unfolds: the development of a brand promoting the combined training programs of a regional network of Volunteer Centres.</description>
      <author>Doug MacMillan</author>
      <category>Branding</category>
      <category>Client Services</category>
      <category>Design Services</category>
      <category>Volunteer Centre Branding</category>
      <pubDate>Tue, 01 Nov 2011 09:56:07 -0400</pubDate>
    </item>
    <item>
      <title>Internal communications on the cheap</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/17/Internal-communications-on-the-cheap</link>
      <description>Think internal communication needs to be expensive? Think again.</description>
      <author>Doug MacMillan</author>
      <category>Administration</category>
      <category>Corporate Culture</category>
      <category>Internal Communication</category>
      <pubDate>Mon, 17 Oct 2011 14:30:47 -0400</pubDate>
    </item>
    <item>
      <title>There's nothing random about this hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/14/Theres-nothing-random-about-this-hero</link>
      <description>For spearheading Random Acts of Kindness Day in Guelph, Pauline Curtis is our hero this week.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 14 Oct 2011 14:57:07 -0400</pubDate>
    </item>
    <item>
      <title>Are you talking to your most important customer?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/10/03/Are-you-talking-to-your-most-important-customer</link>
      <description>Hint: It's your employees.</description>
      <author>Doug MacMillan</author>
      <category>Internal Communication</category>
      <pubDate>Mon, 03 Oct 2011 11:49:54 -0400</pubDate>
    </item>
    <item>
      <title>Triple Bottom Line</title>
      <link>http://www.macmillanmarketing.com/blog/2011/09/01/Triple-Bottom-Line</link>
      <description>This month, we're discussing measuring your success by how well you consider People, Profits and Planet.</description>
      <author>Doug MacMillan</author>
      <category>Triple Bottom Line</category>
      <pubDate>Thu, 01 Sep 2011 08:47:11 -0400</pubDate>
    </item>
    <item>
      <title>This weekend, take a moment to fill a backpack for a neighbour</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/26/This-weekend-take-a-moment-to-fill-a-backpack-for-a-neighbour</link>
      <description>Pat Bilton is doing her part to help school children in Goderich get back to school. You can help too.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 26 Aug 2011 11:14:16 -0400</pubDate>
    </item>
    <item>
      <title>How common is courtesy in business?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/08/02/How-common-is-courtesy-in-business</link>
      <description>This month is all about relationships.</description>
      <author>Doug MacMillan</author>
      <category>Building relationships</category>
      <pubDate>Tue, 02 Aug 2011 13:17:53 -0400</pubDate>
    </item>
    <item>
      <title>A community of heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/07/A-community-of-heroes</link>
      <description>Thank you for helping us help the Guelph Food Bank!</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Thu, 07 Jul 2011 22:05:47 -0400</pubDate>
    </item>
    <item>
      <title>Making smart marketing choices</title>
      <link>http://www.macmillanmarketing.com/blog/2011/07/04/Making-smart-marketing-choices</link>
      <description>We're kicking off a month of tips on getting the most out of your marketing.</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <category>Smart marketing</category>
      <pubDate>Mon, 04 Jul 2011 11:03:29 -0400</pubDate>
    </item>
    <item>
      <title>A hero in our office</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/24/A-hero-in-our-office</link>
      <description>Today we didn’t need to look far to find our everyday hero.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 24 Jun 2011 10:03:27 -0400</pubDate>
    </item>
    <item>
      <title>It’s not a question of whether to give, just a question of how</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/20/Its-not-a-question-of-whether-to-give-just-a-question-of-how</link>
      <description>Doing good is good for business, but you need to decide what and how you are going to do it.</description>
      <author>Doug MacMillan</author>
      <category>Corporate Culture</category>
      <category>Lists</category>
      <category>Philanthropy</category>
      <pubDate>Mon, 20 Jun 2011 11:45:00 -0400</pubDate>
    </item>
    <item>
      <title>It's your turn to be the hero</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/10/Its-your-turn-to-be-the-hero</link>
      <description>The Guelph Food Bank needs our help!</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 10 Jun 2011 09:55:18 -0400</pubDate>
    </item>
    <item>
      <title>Want them to love it? List it!</title>
      <link>http://www.macmillanmarketing.com/blog/2011/06/01/Want-them-to-love-it-List-it</link>
      <description>This month, we're talking lists!</description>
      <author>Doug MacMillan</author>
      <category>Lists</category>
      <pubDate>Wed, 01 Jun 2011 13:12:41 -0400</pubDate>
    </item>
    <item>
      <title>Heroes taking a walk in the park</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/20/Heroes-taking-a-walk-in-the-park</link>
      <description>For their truly inspiring work for Sick Kids, Rob and Wendy Durigon are our heroes.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 20 May 2011 11:57:57 -0400</pubDate>
    </item>
    <item>
      <title>Green Heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/06/Green-Heroes</link>
      <description>Our heroes this week are Ingrid von Cube and her team at Appetizingly Yours.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 06 May 2011 13:19:50 -0400</pubDate>
    </item>
    <item>
      <title>Managing change</title>
      <link>http://www.macmillanmarketing.com/blog/2011/05/02/Managing-change</link>
      <description>This month, the MMG blog focuses on managing change.</description>
      <author>Doug MacMillan</author>
      <category>Administration</category>
      <category>Corporate Culture</category>
      <category>Managing change</category>
      <pubDate>Mon, 02 May 2011 14:55:06 -0400</pubDate>
    </item>
    <item>
      <title>120 heroes opening doors</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/29/120-heroes-opening-doors</link>
      <description>Our heroes this week are the organizers and volunteers of Doors Open Guelph.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 29 Apr 2011 09:36:05 -0400</pubDate>
    </item>
    <item>
      <title>"Fresh, Focused Solutions."</title>
      <link>http://www.macmillanmarketing.com/blog/2011/04/01/Fresh-Focused-Solutions</link>
      <description>April is all about thinking strategically.</description>
      <author>Doug MacMillan</author>
      <category>Strategic thinking</category>
      <pubDate>Fri, 01 Apr 2011 11:55:42 -0400</pubDate>
    </item>
    <item>
      <title>Heroes going the distance to help</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/11/Heroes-going-the-distance-to-help</link>
      <description>This week, we salute Donna Mair and Cathy Miller for their commitment to helping those in need far from home.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 11 Mar 2011 14:04:46 -0500</pubDate>
    </item>
    <item>
      <title>Sharpening your creative edge</title>
      <link>http://www.macmillanmarketing.com/blog/2011/03/02/Sharpening-your-creative-edge</link>
      <description>Bold creativity gets awards. Strategic creativity gets results.</description>
      <author>Doug MacMillan</author>
      <category>Sharpening your creative edge</category>
      <pubDate>Wed, 02 Mar 2011 11:12:09 -0500</pubDate>
    </item>
    <item>
      <title>Heroics that challenge our expectations</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/25/Heroics-that-challenge-our-expectations</link>
      <description>Our hero this week is Rebecca Morrison for terrific writing that challenges our expectations.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 25 Feb 2011 09:53:28 -0500</pubDate>
    </item>
    <item>
      <title>How much customer engagement do you need?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/17/How-much-customer-engagement-do-you-need</link>
      <description>Can too much customer feedback handcuff innovation and stifle creativity?</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <pubDate>Thu, 17 Feb 2011 14:28:28 -0500</pubDate>
    </item>
    <item>
      <title>Do you use feedback to polish the jewel, or to sand down the rough edges?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/02/01/Do-you-use-feedback-to-polish-the-jewel-or-to-sand-down-the-rough-edges</link>
      <description>Soliciting customer feedback is a funny thing. All too often, we focus on what we’re doing well and forget what we need to improve.</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <pubDate>Tue, 01 Feb 2011 11:24:57 -0500</pubDate>
    </item>
    <item>
      <title>The Hero of Hockeyville</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/28/The-Hero-of-Hockeyville</link>
      <description>Mike Nelson is helping to turn Guelph in Hockeyville in 2011. He's also our Everyday Hero!</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <pubDate>Fri, 28 Jan 2011 11:43:13 -0500</pubDate>
    </item>
    <item>
      <title>Who do you think you’re talking to?</title>
      <link>http://www.macmillanmarketing.com/blog/2011/01/03/Who-do-you-think-youre-talking-to</link>
      <description>If asking your customers what they want is the key to good marketing, then why is it done so infrequently?</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <pubDate>Mon, 03 Jan 2011 16:08:13 -0500</pubDate>
    </item>
    <item>
      <title>Heroes who support our community 365 days a year</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/17/Heroes-who-support-our-community-365-days-a-year</link>
      <description>It's easy to recognize the work of the Children's Foundation of Guelph/Wellington during the holidays, but we think their incredible efforts are worthy of year-round attention.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <category>Philanthropy</category>
      <pubDate>Fri, 17 Dec 2010 11:48:06 -0500</pubDate>
    </item>
    <item>
      <title>Is your marketing a series of snowflakes or an entire storm?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/12/01/Is-your-marketing-a-series-of-snowflakes-or-an-entire-storm</link>
      <description>As we shift into December and launch the season Canadians love to hate, it seems a fitting analogy to compare marketing to a snowstorm. Up close, each individual tactic should seem as unique to our customers as a snowflake. But, when the flurry is finished and you take a step back, we should blanket our market with one seamless, simple picture.</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <pubDate>Wed, 01 Dec 2010 10:06:46 -0500</pubDate>
    </item>
    <item>
      <title>Heroics worthy of the silver screen</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/26/Heroics-worthy-of-the-silver-screen</link>
      <description>This week’s everyday hero is Thomas Gofton, a principal of Synn Studios, a Guelph based film and production centre.</description>
      <author>Doug MacMillan</author>
      <category>Everyday heroes</category>
      <category>Other</category>
      <pubDate>Fri, 26 Nov 2010 14:36:51 -0500</pubDate>
    </item>
    <item>
      <title>Celebrating our heroes</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/05/Celebrating-our-heroes</link>
      <description>We work hard to be your marketing superheroes, but we’re not the only heroes making life better. From time to time, we’ll salute our heroes - our peers, colleagues and community leaders who are making life a little more ‘super’ for everyone.</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <category>Corporate Culture</category>
      <category>Everyday heroes</category>
      <pubDate>Fri, 05 Nov 2010 11:55:24 -0400</pubDate>
    </item>
    <item>
      <title>How's the View from Over There?</title>
      <link>http://www.macmillanmarketing.com/blog/2010/11/01/Hows-the-View-from-Over-There</link>
      <description>What would my customer want me to do? It's a question we don't ask nearly as much as we should. Join us throughout November as we explore what it takes to be truly client-focused.</description>
      <author>Doug MacMillan</author>
      <category>Branding</category>
      <category>Client Services</category>
      <pubDate>Mon, 01 Nov 2010 09:37:37 -0400</pubDate>
    </item>
    <item>
      <title>Top 40 Under 40</title>
      <link>http://www.macmillanmarketing.com/blog/2010/06/24/Top-40-Under-40</link>
      <description>Today’s Guelph Mercury celebrates our city’s Top 40 under 40, shining a deserving spotlight on the inspiring younger leaders of tomorrow...</description>
      <author>Doug MacMillan</author>
      <category>Corporate Culture</category>
      <pubDate>Thu, 24 Jun 2010 09:58:15 -0400</pubDate>
    </item>
    <item>
      <title>This Is National Volunteer Week</title>
      <link>http://www.macmillanmarketing.com/blog/2010/04/22/This-Is-National-Volunteer-Week</link>
      <description>Today, a mass of “M” folks celebrated with our Volunteer Centre at the “Time to Give Community Breakfast”...</description>
      <author>Doug MacMillan</author>
      <category>Philanthropy</category>
      <pubDate>Thu, 22 Apr 2010 16:02:22 -0400</pubDate>
    </item>
    <item>
      <title>Tangible versus Intangible</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/31/Tangible-versus-Intangible</link>
      <description>This morning at 12:37 a.m. (thereabouts), the phone dragged Cathy and I out of sleep. It was the security company for our office building. Apparently, the alarm was blaring and there had been ‘activity’ at one of the sensors...</description>
      <author>Doug MacMillan</author>
      <category>Client Services</category>
      <pubDate>Wed, 31 Mar 2010 13:48:00 -0400</pubDate>
    </item>
    <item>
      <title>Welcome</title>
      <link>http://www.macmillanmarketing.com/blog/2010/03/02/Welcome</link>
      <description>Doug MacMillan welcomes everyone to our new website and blog. Read on to see what he has to say.</description>
      <author>Doug MacMillan</author>
      <category>Other</category>
      <pubDate>Tue, 02 Mar 2010 10:08:14 -0500</pubDate>
    </item>
  </channel>
</rss>

