The CMX show is coming
The CMX show is coming! Run!
For those not in the HVAC industry, CMX is a huge bi-annual tradeshow for the heating, cooling, ventilation and Indoor air quality industry.
We at MacMillan are not running away... we are running like crazy to get stuff done. With our niche in the HVAC industry we are swamped with all the items that need to be done for our clients to take to the show.
Caroline alone is creating a product catalogue, product flyer, website, PowerPoint slideshow, and 22 posters all for one client!
Short deadlines like this create stress, but they can also be a time of great accomplishment. There is nothing like tight a deadline to get stuff done. In fact that is often the time when the most gets done.
If you can embrace the deadline and work hard to create high-quality marketing to meet that deadline, it can be the most productive time in your company. And once it is all over, the sense of accomplishment is a reward all its own!