About Us
It's really all about you at MacMillan, but here's a tiny bit about us.
The agency hit 30 recently, but thanks to an ear to the ground and occasionally immature antics, we're hardly long in the tooth. Over three decades, we've evolved into a full-service creative ad shop, with buckets of talent right here inside our walls in all the usual marketing areas (strategic, copywriting, PR, design, web, events, etc. etc.). Plus, we've got outside experts to help us carry the load on especially specific marketing projects.
Brand Promise
Our brand promises that we provide fresh, focused solutions while appreciating our employees and embracing our community. Whatever, right? Marketing bafflegab. Well, no. Let's break it down.
- Fresh, Focused Solutions
- This is where all the comic book references come in. We put in a superheroic effort to understand your business, goals, challenges, customers and how they behave. Only then can we build an inventive, results-minded brand strategy to help you stand tall and win more business.
- Appreciate our Employees
- From time to time, we lift our noses from the grindstone to smell the roses and have a little bit of fun. There's evidence on YouTube. Plus, we know our people do in fact have a life outside of this place. (Sniff.) Our flex policies make it easy to blend the two.
- Embrace our Community
- Caring is good for the soul, and good for business. About 10% of our work is donated to charity, we encourage employee volunteering and do all we can to ensure Guelph (The World's Finest City) is a healthy, happy place to live.
So send out the call. The Superheroes are ready for the challenge.
Services
We are proud to offer the full marketing mix including:
- Strategic Planning and Direction
- Whether you need a single strategic idea or a whole multi-year plan, MacMillan can help make sure your marketing is compelling.
- Research and Consultation
- Talking to your customers can be smarter from a distance. From web and print surveys to focus groups and round tables, along with basic secondary research, we've done it all.
- Copywriting
- Smart copy leads smart marketing and gets attention. Enough said.
- Proofreading
- Their is no thing worce then not good grammer!
- Graphic Design
- Great graphic design is art that communicates. Our team of designers create masterpieces that sing.
- Custom Illustration
- We are lucky enough to have an illustrator on staff. Just check out our staff profiles.
- Web Programming
- MacMillan offers dynamic websites that work in partnership with other elements of the marketing mix.
- Media/Public Relations
- When the medium is the message, little else holds the credibility of media coverage. We can help you get people talking.
- E-marketing
- Push marketing sends the message directly to the audience. Let us be pushy for you!
- Multimedia Communications
- A picture is worth a thousand words, and if YouTube has taught us anything, moving pictures can speak volumes.
- Social Networking
- The new frontier in marketing is social networking. Let MacMillan help your organization join the conversation in a meaningful way.
- Advertising
- Traditional print, radio and television, or online advertising are all options. A balance is ideal and MacMillan can find that balance.
- Print and Production Management
- Without great production, graphic design and copywriting can fall flat. We take concept to reality.
- Direct Mail Fulfillment
- Let MacMillan get materials into the hands of audiences for you, saving you time, stress and money.
And we are a creative bunch to boot! Using innovative ideas that can help you stand out, we create marketing that really works. Contact us to find out how we can help you.
Community
Living in Canada's Most Caring Community sets the bar pretty high, but we strive to not only meet that standard, but raise it. MacMillan is committed to helping make our community better, to the benefit of all. We are proud of our community involvement work, both through corporate sponsorship and employee supported volunteerism. So what do we actually do? Here are a few of the causes we support: